Microsoft and Lionsgate Team Up for “The Hunger Games Explorer” Dan Koelsch, April 15, 2013 If you’re looking for a more interactive experience when it comes to The Hunger Games film series, then you’re in luck. In preparation for Catching Fire, Lionsgate and Microsoft have partnered to bring you The Hunger Games Explorer, an customizable hub for all things Panem. Get the details after the break. PC Mag has much of the details of this new endeavor, which is designed especially for touch screen tablets to show off Internet Explorer 10 and HTML5. The site is populated with the latest news on the film, as well a plethora of links to social media and other relevant websites. Even fans get some screen time thanks to smaller squares filling in the gaps. Check out the behind-the-scenes video below for more details on the promotional project.The Hunger Games: Catching Fire opens November 22nd. The site is bit overwhelming for my taste, but let us know what you think of it in the comments below. Viral Marketing The Hunger GamesThe Hunger Games: Catching Fire
Canadian Time Travel Television Show “Continuum” Has In-Depth ARG May 30, 2012May 29, 2012Briefly: I’m sure much of our regular readers in the US aren’t familiar with Canadian television, but a new series debuted this past Sunday (very successfully) on the Showcase channel called Continuum. The show is about a detective from 2077 who travels back to 2012 to stop terrorists. To promote… Read More
Transfomers Viral Updates June 19, 2009June 25, 2009If you haven’t heard by know, Transformers is doing a viral campaign, or as they call it an ‘extended film experience’ campaign. Recently, there has been a plethora of videos with machines turning into Transformers. Take a look at the newest one. Pretty cool if you ask me, and well… Read More
“Dexter” Season 5 Viral Launched via SDCC August 9, 2010August 9, 2010Dexter again with the ad campaigns! I won’t call it a killer ad campaign because a pun is exactly what you would expect here. Yes! You can, in fact, read. Showtime in cooperation with America’s favorite serial killer has launched a full-fledged ARG in anticipation of its fifth season,… Read More