Play “This Is The End” Online Game “Hollywood Hellfire” Dan Koelsch, April 23, 2013 Briefly: Sony’s This is the End opens in June, but if you want to experience the end of the world with celebrities, then you’re in luck. The online side-scrolling game Hollywood Hellfire lets you play as Seth Rogen or Jay Baruchel as you journey through Hollywood during the apocalypse. Collect all four badges and share your achievements with your friends on Facebook and Twitter. If you are a Sony Rewards Member, you can also earn up to 250 Rewards points for playing the game. Viral Marketing Hollywood Hellfireonline gameThis is the End
Writer Damon Lindelof Talks About “Prometheus” Viral Campaign August 4, 2012August 4, 2012The Wall Street Journal has a really interesting interview with Prometheus writer Damon Lindelof about the film’s viral campaign. The campaign kicked off with the TED conference video and focused on Weyland Corp., the company funding the trip. WSJ’s interview focuses on the various viral videos put out, including ones… Read More
The Last Exorcism Has A Viral Site June 21, 2010June 21, 2010A new viral site has come to us thanks to a mention by STYD. The Last Exorcism, produced by Eli Roth, tells the story of Reverend Cotton Marcus, who visits a farm to try and save the life of a young woman, who as you can tell by the title,… Read More
Confused by the 2012 Viral? Sony Creates an Official Guide October 23, 2009Once again Unfiction pulls through with another update for the 2012 viral campaign. The campaign has taken a big turn in past few months. With several new websites, storylines, characters, and activities, it can be tough to keep up and make sense of it all. The marketing team for the… Read More