“Star Trek Into Darkness” Viral Finally Launches, Only a Chosen Few Can Be The 1701 Caleb Hamilton, April 24, 2013April 24, 2013 Last December, a link was hidden in the first Star Trek Into Darkness teaser trailer. It lead us to AreYouthe1701.com, to sign up for what many hoped would be a huge campaign centered on the USS Enterprise (1701 is the ship’s registration number), turned out to be a dud. Sitting unchanged for nearly 5 months, the site finally went live today. So just what is Are You The 1701? Find out after the jump!The first thing you’ll notice when you enter the site is that it has been redesigned. You still see the question “Are You The 1701?”, but now ‘the 1701’ is a hashtag (#The1701). Paramount has set this up as a contest using social networking site Instagram and Vine. Digging through the official rules, there will be 1701 winners and each will receive a prize with an ARV (Approximate Retail Value) of $2.00. Exactly what that prize is remains to be seen, but the contest ends on Monday, April 29th, so hurry and get those entries in!Star Trek Into Darkness hits theaters in 3D and IMAX 3D on May 17th! ARGs & Campaigns Viral Marketing Viral News AreYouThe1701ContestsParamount PicturesStar Trek Into DarknessViral marketing
The Dark Knight Producer Brings Us New Superhero Web Series April 16, 2013Michael Uslan, who has been an executive producer on every Batman film from Tim Burton’s 1989 version to the recent Christopher Nolan The Dark Knight trilogy, is working with digital media company Blip to create an original superhero web series. Find out more details about this new project after the break. Read More
2012: Viral Commercial Brings Mainstream Attention August 26, 2009September 9, 2009I was watching Ghost Hunters when an commercial for TheIHC.com came up. I was quite surprised, to say the least. It’s very well done, the only thing I have against it is the fact they flash Colombia and the “FILM NOT YET RATED” logos, but it’s only for a few… Read More
Another Awesome Avengers Fan Poster! June 11, 2010June 11, 2010A few weeks ago the official concept art for Marvel Studios’ Captain America: The First Avenger and Thor was released (or leaked) onto the web, taking the internet by storm and splitting fanboys down the middle. Many debated the looks of the two heroes, while others kept their mouths shut and… Read More