Survive Earth’s Final Days And Apply Now To Choose An Ark In This “After Earth” Facebook App David Weaver, May 9, 2013April 15, 2015 M. Night Shyamalan’s latest feature film After Earth is just around the corner, and in order to prepare us for our journey into the stars racing from our dying world, we have been provided a recruitment program to enlist with. Find out if you have what it takes to join the 750,000 chosen survivors after the break.Hopeful recruits must first pass the Trium, a quick and efficient tool used to accurately assign duties and services to new recruits. Then the recruits are asked to choose one of 5 classes ranging from Chef to Arbiter. Finally, they must choose which Ark they will leave Earth on. Each Ark has a laid out flight plan that will lead them to their destination, Nova Prime. However, not each Ark is expected to make it, and the recruits must then decide using a number of hints which Ark will guide them safely through the stars.Once the Ark has been chosen, it is then up to the recruit to help bring on other team members that will hopefully add to the chances of making the trip. Recruiting other team members can be as simple as picking the right item to convince them to come aboard or by sheer brute force, the choice is yours. You can also recruit fellow Facebook friends to help your Ark reach its final destination and earn points to complete a number of challenges.Apply now at the After Earth: Project Next Generation site and go on a journey of your own.After Earth opens in theaters on May 31, 2013. Apps Viral Marketing After EarthAppFacebookM. Night ShyamalanViral marketing
Infographic: Wolverine’s Costume Evolution July 23, 2013July 22, 2013This Friday, The Wolverine slashes its way into theaters. The Marvel character has a storied past that has put him into many different outfits. Hit the jump to see all the various costumes worn by Logan. Read More
Surfing Down New York City Streets for “Chasing Mavericks” October 24, 2012October 24, 2012The film Chasing Mavericks is based on true story of Jay Moriarity and his quest to surf America’s most dangerous wave with the help of local surf legend Frosty Hesson (Gerard Butler). To promote the film, which opens this weekend, 20th Century Fox had two surfers in wetsuits surf down… Read More
‘The Grand Budapest Hotel’ Marketing Jazzes Up New Posters With Spotify Playlists April 4, 2014April 4, 2014In the four weeks since its release, Wes Anderson‘s The Grand Budapest Hotel has grossed over $25 million. Not bad for a film that’s been open in only 1,200 theaters. The film’s marketing campaign has matched Anderson’s quirkiness with fun websites and hilarious trailers. Now new interactive posters have popped… Read More