Survive Earth’s Final Days And Apply Now To Choose An Ark In This “After Earth” Facebook App David Weaver, May 9, 2013April 15, 2015 M. Night Shyamalan’s latest feature film After Earth is just around the corner, and in order to prepare us for our journey into the stars racing from our dying world, we have been provided a recruitment program to enlist with. Find out if you have what it takes to join the 750,000 chosen survivors after the break.Hopeful recruits must first pass the Trium, a quick and efficient tool used to accurately assign duties and services to new recruits. Then the recruits are asked to choose one of 5 classes ranging from Chef to Arbiter. Finally, they must choose which Ark they will leave Earth on. Each Ark has a laid out flight plan that will lead them to their destination, Nova Prime. However, not each Ark is expected to make it, and the recruits must then decide using a number of hints which Ark will guide them safely through the stars.Once the Ark has been chosen, it is then up to the recruit to help bring on other team members that will hopefully add to the chances of making the trip. Recruiting other team members can be as simple as picking the right item to convince them to come aboard or by sheer brute force, the choice is yours. You can also recruit fellow Facebook friends to help your Ark reach its final destination and earn points to complete a number of challenges.Apply now at the After Earth: Project Next Generation site and go on a journey of your own.After Earth opens in theaters on May 31, 2013. Apps Viral Marketing After EarthAppFacebookM. Night ShyamalanViral marketing
University of Chicago Receives Mysterious Package Addressed for “Indiana Jones” December 15, 2012December 15, 2012Fans of Indiana Jones are well aware that in addition to his whirlwind adventures stopping Nazis and chasing Crystal Skulls, Dr. Henry Jones Jr. was also an esteemed professor of archaeology at the University of Chicago. Now, more than thirty years after first walking through the university’s halls on screen in Raiders… Read More
Donald Glover Campaigns for Spider-Man Role May 31, 2010May 31, 2010Comedian and actor Donald Glover (Mystery Team, NBC’s Community) has started a viral campaign to get him an audition for the role of Peter Parker in the new Spider-Man film. Glover has taken to the social marketing streets (i.e. Facebook and Twitter) and is already seeing a lot of support…. Read More
Disney & XPRIZE Assembling Young Heroes To Form Real-Life ‘Big Hero 6’ September 17, 2014Disney loves to partner up with nonprofit groups for exciting contests while tying it to marketing their tentpole films. Sure it may sound like a marketing plug, it also helps the younger audience to be inspired to do good in the field of academics, citizenship, etc. So for the upcoming… Read More