Survive Earth’s Final Days And Apply Now To Choose An Ark In This “After Earth” Facebook App David Weaver, May 9, 2013April 15, 2015 M. Night Shyamalan’s latest feature film After Earth is just around the corner, and in order to prepare us for our journey into the stars racing from our dying world, we have been provided a recruitment program to enlist with. Find out if you have what it takes to join the 750,000 chosen survivors after the break.Hopeful recruits must first pass the Trium, a quick and efficient tool used to accurately assign duties and services to new recruits. Then the recruits are asked to choose one of 5 classes ranging from Chef to Arbiter. Finally, they must choose which Ark they will leave Earth on. Each Ark has a laid out flight plan that will lead them to their destination, Nova Prime. However, not each Ark is expected to make it, and the recruits must then decide using a number of hints which Ark will guide them safely through the stars.Once the Ark has been chosen, it is then up to the recruit to help bring on other team members that will hopefully add to the chances of making the trip. Recruiting other team members can be as simple as picking the right item to convince them to come aboard or by sheer brute force, the choice is yours. You can also recruit fellow Facebook friends to help your Ark reach its final destination and earn points to complete a number of challenges.Apply now at the After Earth: Project Next Generation site and go on a journey of your own.After Earth opens in theaters on May 31, 2013. Apps Viral Marketing After EarthAppFacebookM. Night ShyamalanViral marketing
Let Me In’s “Bloody” Viral Marketing July 14, 2010July 16, 2010To me, one of the best forms of viral marketing is that physical piece that gives the recipient a special feeling. Sometimes it’s a cell phone or a flash drive with confidential info. Perhaps it’s a wallet or a birthday cake. And sometimes, it’s a funnel…. with dried up blood… Read More
Face of the Fan Wants You to Create a Poster for “Ghost Rider: Spirit of Vengeance” October 21, 2011Sony Pictures Entertainment’s Face of the Fan is an initiative that lets movie and TV fans get involved with Sony Pictures projects through casting calls and contests. Recently, Face of the Fan called on Spider-Man fans to audition to interview some of the cast and crew of The Amazing Spider-Man… Read More
This Week In Viral: 2012 and 2 New Films February 7, 2009July 18, 2010Two upcoming movies have added viral websites this week: Terminator Salvation and Surrogates. Also, the viral site for 2012 seems to be fully operational, and Woody Harrelson is getting in on the viral for that film. More after the jump. Read More