Zach Braff Defends Using Kickstarter To Fund “Wish I Was Here” Michael Lee, May 9, 2013 It’s hard to imagine that a filmmaker and actor of Zach Braff’s caliber has a hard time to find any sort of financing for his projects. Garden State was much more than an indie film, it was a solid hit, but since then Braff has had a difficult time locking down a budget to fund his next film Wish I Was Here. The actor recently turned to his fans and Kickstarter to help him fund his new film, thanks in part to the success that Veronica Mars had. Within just a few hours of launching his Kickstarter project, he was able to meet the goal of two million. But of course there are those who question his methods of using the crowd sourcing website to fund his project, and some went as far as giving him some harsh criticism.Now the actor has released a video on the web responding to the questions and criticisms – it’s not the first time he did it, since he had to explain to the world that he wasn’t dead. Check out the video below. In the nearly 20 minute video, Braff explains that the two million is only a fraction of what he is putting in, in terms of funding the project. Of course there is going to be some sort of controversy when a big name actor resorts to kickstarter to fund their project. It basically takes away from the people who really need it. Other people cite filmmakers like Kevin Smith, who was able to make the first Clerks with his own money.But those who defend him say that projects from celebrities help make the Kickstarter name much bigger, because those willing to pledge will fund their projects, but will most likely stick around to check out some of the other projects that may need funds.Braff has been defending his actions on social media and reddit. He’s one of the biggest social media advocates who constantly engage his fanbase, and during such a time of what feels like constant criticism, the actor has not held anything back. The actor provides plenty of examples of times where he himself has donated to various projects that have used the Kickstarter model, and that the film is being made through a “microscope.” Here’s the video.The video is basically an explanation of how the funds come from those who appreciate his work and how the KS project is a club for like-minded people. Basically if you don’t like his project that is fine, but don’t let that stop you from funding other projects that may need the budget.What do you think about big name stars turning to Kickstarter or other crowdsourcing sites to fund their project?[KickstartedMovie] Viral Marketing KickstarterWish I Was HereZach Braff
Feedback: What Were Your Favorite Super Bowl Commericials This Year? February 7, 2010October 18, 2011Update: Congrats to the New Orleans Saints on becoming the NFL Champions! Check out the ads this year after the jump and let us know which ones you liked best! Super Bowl XLIV is just a few hours away (live at 6:25 ET on CBS), and the talk is always… Read More
“Heroes Reborn” To Launch Digital Series Prequel And Social Media Campaign February 22, 2014As some of you may already know, NBC surprised everyone by announcing that they would be relaunching the cult series hit Heroes. NBC made the announcement earlier tonight during the Olympic Primetime. Titled Heroes Reborn, the series will make it’s return for a 13 episode run in 2015. But before… Read More
Super 8 Viral: Rocket Poppeteers Sends Letters To Prospective Astronauts July 15, 2010July 15, 2010So far the Super 8 viral campaign has been all about the details. For instance, if you were one of the smart ones who took the newspaper page seriously, then you were rewarded today with a gift. What am I talking about? Find out after the break. Read More