Fake Terrible Ads Headline Viral Campaign for “100 Bloody Acres” Dan Koelsch, May 13, 2013 100 Bloody Acres is an Australian Horror Comedy about two brothers who sell fertilizer and use human parts as their “special ingredient”. To help promote the movie, Campfire & GMD Studios have created some deliberately awful amateur commercials for Morgan’s Organic Fertilizer. Check them out after the break, as well as more ways to learn about this unique fictional company. The second ad was actually featured on Buzzfeed for how terrible it is, so I guess their strategy is working. The viral fun doesn’t stop there, however. You can follow the fictional fertilizer company on Facebook and Twitter, and check out their homepage. From the 90s website design to the VHS-style commercials, they really put an effort into making everything look severely outdated.100 Bloody Acres is scheduled to be released in the US on June 28th. ARGs & Campaigns Viral Marketing 100 Bloody AcresMorgan's Organic
Celebrate Star Wars Day By Putting Yourself in The Empire Strikes Back May 4, 2010Today, May 4th, is the unofficial Star Wars Day. Why this day? Does “May the 4th be with you” sound familiar? While the date has not gained ground in creating any kind of large activities, many Star Wars fans use the day to re-watch the old Trilogy and maybe even… Read More
“The Dark Knight Rises” Theater Standee Lets You Send Your Message to Gotham July 19, 2012July 19, 2012The Dark Knight Rises is out this weekend, and as you can imagine, people are bursting at the seams with excitement. TO help fans get even more excited for the film, Warner Bros. have been rolling out special standees to movie theaters that allow you to record a short video… Read More
Confused by the 2012 Viral? Sony Creates an Official Guide October 23, 2009Once again Unfiction pulls through with another update for the 2012 viral campaign. The campaign has taken a big turn in past few months. With several new websites, storylines, characters, and activities, it can be tough to keep up and make sense of it all. The marketing team for the… Read More