Watch Celebrity Theories On How The “Man of Steel” Shaves Dan Koelsch, May 28, 2013May 28, 2013 Gillette has teamed up with Warner Bros. to ask a very important question: “How Does The Man of Steel Shave?” On HowDoesHeShave.com, you can watch and vote on theories from Bill Nye, Kevin Smith, Mayim Bialik, and the Mythbusters. Check out all the videos after break, and let us know how you think Superman shaves. The method that has been shown most often is Superman using either a mirror or a piece of kryptonian metal to reflect his heat vision back onto his face, effectively burning the hair off. However, none of the theories below subscribe to that, and I think Bill Nye’s theory is the best. What do you think?Man of Steel opens in theaters on June 14. Viral Marketing Man of Steel
Potential Viral: Buried Starring Ryan Reynolds January 24, 2010January 24, 2010Update: Lionsgate has won the bidding war to distribute the film domestically. In June 2009, /Film reported that Ryan Reynolds (Waiting, Smoking Aces) was going to participate in an small independent thriller called Buried, a movie about a civilian contractor who is abducted in Iraq and wakes up buried alive… Read More
New Film Clip Revealed Through Mark of the Spider-Man Viral Campaign February 18, 2012March 21, 2012Mark of the Spider-Man, Sony’s viral campaign for The Amazing Spider-Man, has been in full swing this past week by having fans in six locations “tag” walls with Spider-Man graffiti. Now that all locations are finished, what’s next? How about a clip from the film itself? Read More
“The Hunger Games: Catching Fire” Marketing Uses Twitter To Reveal Victory Banners August 22, 2013August 22, 2013Lionsgate has taken the next part of their marketing for The Hunger Games: Catching Fire to Twitter. In the film, winners from previous Hunger Games are called back to compete in what some might say an all-star battle royale. The Hunger Games Explorer is chock full of Hunger Games related… Read More