Video: “Godzilla” Director Teases ‘Very Big’ Plans For Comic-Con Dan Koelsch, July 14, 2013 We already know that Warner Bros. and Legendary Pictures’ Godzilla is set to have some presence at Comic-Con. The monster remake opens in May of next year, and the San Diego convention this week is the perfect time to promote it. There is an off-site building that is sure to have something, and the newly discovered viral website is bound to be related to the convention. Now we have a video from director Gareth Edwards that teases the film’s big plans even more. Check it out after the break. The Godzilla Encounter website has three articles so far, all with stories about “something” being out in the ocean. Each post has one or two letters in the headline colored red, which leads us to believe it’s some code. So far the letters, in order, are S, E, R, and I. Could it spell out a new URL or something related specifically to Comic-Con (as the latest article suggests)? We’ll have to wait and see. As soon as we know more, we’ll update you.To follow all of our coverage of Comic-Con, click here. ARGs & Campaigns Comic-Con Conventions Events Viral Marketing Viral Videos Comic-ConGodzilla
Paranormal Activity: Viral Marketing At Its Best October 27, 2009January 8, 2010The success of Paranormal Activity will be studied extensively by Hollywood, that’s for sure. Made for a mere $15,000, Paranormal Activity has grossed nearly $64 million since its nation-wide release. How? A strange thing called . . . The Internets! While MovieViral normally focuses on the “in-game” side of viral… Read More
The 1701 Have Been Chosen in “Star Trek Into Darkness” Viral; New Trailer Debuting Tomorrow May 1, 2013May 1, 2013Last week, we reported that the long-dormant Star Trek Into Darkness viral site AreYouThe1701.com went live with a social media contest using Instagram and Vine. Paramount gave fans a week to enter the contest, where they had to take a picture or video inspired by Star Trek or “the future.”… Read More
Weyland Industries Are Looking For New Recruits For Project Prometheus May 30, 2012August 4, 2012To help with the marketing for Prometheus, Fox and Mircosoft Internet Explorer have teamed up for a new direction in the viral marketing for the film. The new aspect of the viral campaign involves you the user testing your physical and cognitive capabilities. Hit the jump to find out just… Read More