Trask Industries Celebrates Its 50th Anniversary In “Days of Future Past” Viral Campaign Caleb Hamilton, July 30, 2013July 30, 2013 During San Diego Comic-Con, 20th Century Fox brought Trask Industries to the Gaslamp District to show off its Mark I Sentinel. Well, it’s head. Trask employees handed out placards inviting people to help the company celebrate its 50th anniversary by visiting their website. Once there, you could see the silhouette of a new Sentinel but not much else. Today, the website was updated with a lot more information about the company and its brand new Sentinel, the Mark X. More after the jump!“What have you been doing for the last 50 years?” That’s the question Trask Industries is asking the Human race, because they’ve been working their butts off to protect us! Protect us from what, exactly? Terrorists? Aliens? The Plague? Not exactly. Using the Sentinel Program and Mutant Detection Device, Trask Industries is trying to keep Humans human by identifying, containing and eliminating the X-Gene, which causes mutation.You can explore the Trask Industries website and learn more about the company and what they’re doing to keep the X-Gene at bay. You can also view some archival footage of Bolivar Trask (Peter Dinklage) and see some pictures of Sentinels in the field, protecting cities and even the President of the United States. But is Trask really trying to protect us? There’s bound to be some resistance to what they’re doing. Stay tuned to MovieViral for any updates!X-Men: Days of Future Past is in theaters May 23rd, 2014! ARGs & Campaigns Viral Marketing 20th Century FoxTrask IndustriesViral marketingX-Men: Days of Future Past
“Community” Background Storyline Finds Life Online October 13, 2010One of the great things about the Internet is its ability to highlight things that would otherwise go unnoticed. This has had great political and business ramifications, but has mainly impacted electronic media. Shows like LOST, which pack of lot of information into a single show or even scene, can… Read More
Viral Marketing “Despicable Me” Mini-Movies Hit The Web December 17, 2010Universal Pictures’ Despicable Me had its home release on Blu-ray and DVD this week, and included were three mini-movies featuring the cute minions and the orphan kids. All three are now online (though at least the “Banana” looks to be an edited version), so you can watch them for yourself… Read More
“RoboCop” Viral Marketing Review February 17, 2014February 17, 2014Even before RoboCop hit theaters, many were questioning if it was a good idea to release a remake of the Paul Verhoeven classic that sought to satirize societies’ obsession with violence, sex, and other vices. Though the remake has garnered mixed reviews, it could have been much worse without a… Read More