Trask Industries Celebrates Its 50th Anniversary In “Days of Future Past” Viral Campaign Caleb Hamilton, July 30, 2013July 30, 2013 During San Diego Comic-Con, 20th Century Fox brought Trask Industries to the Gaslamp District to show off its Mark I Sentinel. Well, it’s head. Trask employees handed out placards inviting people to help the company celebrate its 50th anniversary by visiting their website. Once there, you could see the silhouette of a new Sentinel but not much else. Today, the website was updated with a lot more information about the company and its brand new Sentinel, the Mark X. More after the jump!“What have you been doing for the last 50 years?” That’s the question Trask Industries is asking the Human race, because they’ve been working their butts off to protect us! Protect us from what, exactly? Terrorists? Aliens? The Plague? Not exactly. Using the Sentinel Program and Mutant Detection Device, Trask Industries is trying to keep Humans human by identifying, containing and eliminating the X-Gene, which causes mutation.You can explore the Trask Industries website and learn more about the company and what they’re doing to keep the X-Gene at bay. You can also view some archival footage of Bolivar Trask (Peter Dinklage) and see some pictures of Sentinels in the field, protecting cities and even the President of the United States. But is Trask really trying to protect us? There’s bound to be some resistance to what they’re doing. Stay tuned to MovieViral for any updates!X-Men: Days of Future Past is in theaters May 23rd, 2014! ARGs & Campaigns Viral Marketing 20th Century FoxTrask IndustriesViral marketingX-Men: Days of Future Past
“Dora The Explorer” Fake Movie Trailer Gets Turned into Real Web Series March 14, 2013March 14, 2013Last summer, the comedy website CollegeHumor made a fake trailer for a Dora The Explorer movie that turned the young educational traveler into an international spy. The action-packed trailer starring Modern Family‘s Ariel Winter as the title character went insanely viral, with people asking for this to really happen. CollegeHumor… Read More
“The Avengers” Official Site Updated; Teaser Poster Revealed! July 21, 2011July 21, 2011This year, Marvel Studios won’t be presenting their crown jewel, The Avengers, to rabid fans at the San Diego Comic-Con. But fans of The Avengers won’t have to wait long, as a clip is playing after the credits of Captain America: The First Avenger. Before that first look, Marvel has… Read More
Green Lantern Teaming Up With Doritos For Interactive Campaign May 9, 2011Hot on the heels of our article about the discovery of a Green Lantern viral website comes the announcement of a major promotional campaign between the film and snack maker, Doritos. The “Anyone Can Be Chosen” campaign seems to be a major effort to build awareness of the blockbuster in… Read More