Trask Industries Celebrates Its 50th Anniversary In “Days of Future Past” Viral Campaign Caleb Hamilton, July 30, 2013July 30, 2013 During San Diego Comic-Con, 20th Century Fox brought Trask Industries to the Gaslamp District to show off its Mark I Sentinel. Well, it’s head. Trask employees handed out placards inviting people to help the company celebrate its 50th anniversary by visiting their website. Once there, you could see the silhouette of a new Sentinel but not much else. Today, the website was updated with a lot more information about the company and its brand new Sentinel, the Mark X. More after the jump!“What have you been doing for the last 50 years?” That’s the question Trask Industries is asking the Human race, because they’ve been working their butts off to protect us! Protect us from what, exactly? Terrorists? Aliens? The Plague? Not exactly. Using the Sentinel Program and Mutant Detection Device, Trask Industries is trying to keep Humans human by identifying, containing and eliminating the X-Gene, which causes mutation.You can explore the Trask Industries website and learn more about the company and what they’re doing to keep the X-Gene at bay. You can also view some archival footage of Bolivar Trask (Peter Dinklage) and see some pictures of Sentinels in the field, protecting cities and even the President of the United States. But is Trask really trying to protect us? There’s bound to be some resistance to what they’re doing. Stay tuned to MovieViral for any updates!X-Men: Days of Future Past is in theaters May 23rd, 2014! ARGs & Campaigns Viral Marketing 20th Century FoxTrask IndustriesViral marketingX-Men: Days of Future Past
iPhone 4: New Video Features, Commercial Directed By Academy Award Winner Sam Mendes June 7, 2010June 7, 2010Apple Inc. has a storied history of using accomplished directors for their commercials. They usually reserve the effort for big changes or campaigns, and their latest is no different. The Cupertino-based computer company has tapped Oscar winner Sam Mendes (American Beauty) to direct a commercial for the iPhone 4, announced… Read More
FOX and NBC Fall Pilots’ Viral Potential May 23, 2011Last week was big for the major TV networks as they unveiled their fall lineups. Today, we’re going to take a look at several new shows airing this fall and decide if they have the potential to spawn viral campaigns. Some may be no brainers, others may surprise you. Read… Read More
12 Days of Viral – DAY EIGHT December 20, 2009December 20, 2009On the eighth day of viral, my movie gave to me….. Contests and winnings Not too many virals are going this route, but when they do, the response is overwhelming. 2012 in fact had a couple of contests rolled into one campaign. First they had the ambassadors program. A simple… Read More