“Oldboy” Hotel Posters Welcomes You To A Horrifying Stay Michael Lee, September 17, 2013September 17, 2013 The Oldboy tagline begs the question “Ask not why you were imprisoned, ask why you are set free.” Josh Brolin plays Joe Doucett, a man who is held against his will for no reason in a hotel with no way out, and then mysteriously set free years later. Charged with a crime he did not commit, Doucett sets out to find out who did to him and clear his name. With the Spike Lee-directed remake opening in theaters on November 27, the marketing for the film is slowly amping up. The first set of posters featuring the terrifying hotel promoting all the hotel’s features and amities have been released via the film’s website HotelOldboy.com – which is actually just another tumblr site.Hit the jump to see all the posters, and a video featuring Samuel L. Jackson talking about how no one released from the hotel has talked about their stay at it.Honestly, I expected a little bit more effort to come from the marketing department. These posters seem too generic and tounge-and-cheek. The ironic posters like “Room With A View Available,” “Enjoy A Lifetime Of Learning,” “On-The-Spot Maid Service,” “Three-In-Room Meals A Day,” “24/7 Private Security,” Medical Professionals On Stall,” feature Brolin’s character in his grisly captivity.While these posters are a bit on the weak side, I think it will get better as there is still a full month to go before the Oldboy hits theaters. Here’s the official synopsis for Oldboy:OLDBOY is a provocative, visceral thriller that follows the story of an advertising executive (Josh Brolin) who is abruptly kidnapped and held hostage for 20 years in solitary confinement. When he is inexplicably released, he embarks on an obsessive mission to discover who orchestrated his bizarre and torturous punishment only to find he is still trapped in a web of conspiracy and torment. Viral Marketing FilmDistrictHotel OldboyJosh BrolinOldboyspike lee
What If: The Blade Runner Viral August 30, 2009January 23, 2010It has been a slow weekend here at MovieViral, and there has been nothing to report on. But don’t worry! We’ve still got some interesting projects in the pipeline! Between reading Alex’s Article on 5 films that should go viral and a post on the forum by cynic710 about all-time… Read More
ARGs & Campaigns Check Out This Coffee Table Portfolio For A&E’s “Bag of Bones” November 26, 2011A few weeks ago we told you about a viral campaign for A&E’s upcoming two-part miniseries “Bag of Bones,” based on the Stephen King bestselling novel. Since we published that story, we received a very interesting and high-quality coffee table book with photos from the Dark Score Stories website. The… Read More
Marvel vs. DC 100th Episode Musical May 26, 2010Apple’s “I’m a Mac….and I’m a PC” commercials have created many spoofs and copies, but none have been taken as far as YouTube user ItsJustSomeRandomGuy‘s “Hi, I’m a Marvel….and I’m a DC” series. The channel, which features ads, spin-offs, reviews, parodies, and more, has finally reached 100 videos. There’s no… Read More