Google Hires “Pokémon” Masters! Caleb Hamilton, June 17, 2014June 17, 2014 Back on April Fool’s Day, Google Maps rolled out their Pokémon Challenge. People had to use their Google Maps app to find Pokémon hidden around their area. It was a “job interview” for the newly created role of Pokémon Master at Google. Of course there really wasn’t a Pokémon Master position with the company, but it was a fun activity to take part in for any Pokémon fan. Now, two months later, a participant on Reddit received a special message from Google…they got the job. More after the jump.That was the original announcement video released on April 1st. On Friday, Reddit user, TinyGrump, posted this image in the googlepokemon subreddit: Along with the letter, Google sent out 10 business cards which have the “Pokémon Master” job title as well as the Master’s name. If you caught all 150 Pokémon, be on the look out for your letter and cards! Post yours to our Facebook wall or share with us on Twitter with hashtag #MovieViral! ARGs & Campaigns Social Networks Viral Marketing April Fools DayGooglePokemonSocial NetworksViral marketing
Facebook Game ‘Mafia Wars’ Not Being Made Into Film Despite Rumors June 29, 2010One of the more popular games on Facebook is called “Mafia Wars.” Sounds fun and exciting, right? Not so much. It’s one of those Facebook games where you accumulate rewards for completing tasks that you don’t actually do (see the G.I. Joe game). Now the game is being developed into… Read More
Trailers Weekly: “The Smurfs 3D”, “Don’t Be Afraid of the Dark”, “The Descendants”, “Happy Feet 2” and more May 28, 2011May 28, 2011Trailers Weekly is a feature in which we bring you the most popular and talked about trailers of the week. Sharing trailers is a classic viral practice, and trailers are still the most mainstream way for people to learn about movies. There is something for everyone to watch in this… Read More
Enter the Dream and Create Your Own Inception Poster July 14, 2010July 14, 2010Chances are you have heard of a little film coming out this week called Inception, the latest from super director Christopher Nolan. While the viral campaign for Inception never fully manifested itself the way many thought it might following The Dark Knight’s campaign, anticipation remains at a fever pitch for… Read More