“Oldboy” Viral Campaign Wants You To Eat The Clues Michael Lee, October 12, 2013 Cookie monster coined the famous phrase, “om nom nom nom,” and now the people behind the Oldboy viral campaign want you to do just that. Except it won’t be on cookies. In the film Josh Brolin‘s character is imprisoned for 20 years for unknown reasons. As a “pet” he is fed three Chinese meals a day mostly consisting of wontons (or dumplings) and noodles. After being set free for unknown reasons, he scours local Chinese establishments in the area with the word Dragon and eats the same meals he ate while being imprisoned hoping to find the clues that will lead him to his captors.So this new aspect of the viral campaign puts you in Josh’s shoes, minus the 20 year imprisonment and Samuel L. Jackson‘s funky mohawk. By posting your pictures of the Dim Sum you ate online and using the hashtag #eattheclues, you could win yourself a prop from used in Spike Lee‘s Oldboy. And it’s not just any ordinary prop, but the original hammer that was used in the film. Sounds cool right? Hit the jump to see the video for more information.Joe Doucett, an advertising executive is kidnapped and held prisoner for twenty years in solitary confinement. After he is suddenly released, he goes on a mission to find the person responsible for his imprisonment, later discovering that his life is still caught in conspiracy and torment.Josh Brolin along with Elizabeth Olsen, Samuel L. Jackson, Michael Imperoli, and Sharlto Copley star in the Spike Lee-directed Oldboy. The film is based on the Japanese manga and South Korean film of the same name. Oldboy hits theaters on November 27 of this year. Viral Marketing Viral News #eatthecluesElizabeth OlsenFilmDistrictJosh BrolinOldboysamuel l. jacksonspike lee
Tron Soundtrack Daft Punk Poster Revealed October 20, 2010After a delay of over a week, the Tron Legacy soundtrack website has revealed the exclusive Daft Punk poster that will ship with the “Delux Pre-Order” package of the album. As most know, Daft Punk produced the entire soundtrack and score for the film. See the glow-in-the-dark poster after the… Read More
Friendless South Park Character Gets Facebook Page April 18, 2010April 18, 2010We really should have seen this coming. Last week we discussed a recent episode of South Park that covered, among other things, Facebook. In the show, a character is introduced named Kip Drordy. Kip has no friends until Kyle kindly adds him. The episode revolved this fake friendship, and now… Read More
The Lost Underground Art Project December 3, 2009We haven’t talked much about ABC’s LOST here on MovieViral, but they really pioneered the new wave of television viral marketing. Usually this has been done traditionally with interactive ARGs and a narrative, but in August, comedian Paul Scheer joined in on the fun in an unusual way. Scheer’s involvement… Read More