“Oldboy” Viral Campaign Wants You To Eat The Clues Michael Lee, October 12, 2013 Cookie monster coined the famous phrase, “om nom nom nom,” and now the people behind the Oldboy viral campaign want you to do just that. Except it won’t be on cookies. In the film Josh Brolin‘s character is imprisoned for 20 years for unknown reasons. As a “pet” he is fed three Chinese meals a day mostly consisting of wontons (or dumplings) and noodles. After being set free for unknown reasons, he scours local Chinese establishments in the area with the word Dragon and eats the same meals he ate while being imprisoned hoping to find the clues that will lead him to his captors.So this new aspect of the viral campaign puts you in Josh’s shoes, minus the 20 year imprisonment and Samuel L. Jackson‘s funky mohawk. By posting your pictures of the Dim Sum you ate online and using the hashtag #eattheclues, you could win yourself a prop from used in Spike Lee‘s Oldboy. And it’s not just any ordinary prop, but the original hammer that was used in the film. Sounds cool right? Hit the jump to see the video for more information.Joe Doucett, an advertising executive is kidnapped and held prisoner for twenty years in solitary confinement. After he is suddenly released, he goes on a mission to find the person responsible for his imprisonment, later discovering that his life is still caught in conspiracy and torment.Josh Brolin along with Elizabeth Olsen, Samuel L. Jackson, Michael Imperoli, and Sharlto Copley star in the Spike Lee-directed Oldboy. The film is based on the Japanese manga and South Korean film of the same name. Oldboy hits theaters on November 27 of this year. Viral Marketing Viral News #eatthecluesElizabeth OlsenFilmDistrictJosh BrolinOldboysamuel l. jacksonspike lee
The Last Exorcism Brings Scares On Chatroulette August 19, 2010May 12, 2011The Eli Roth-produced The Last Exorcism has had a small viral presence this summer leading up to its August 27th national release. Now, however, Lionsgate looks to be pushing the viral even more, this time on Chatroulette, the website that allows you to meet and talk to strangers. If you… Read More
Universal Preempts Its Own Premiere, Releases “Jurassic World” Trailer Early November 25, 2014The park is open—early! In a curious move, Universal Pictures has officially released the first full trailer for next summer’s Jurassic World two days before it’s heavily-promoted premiere during NFL football on Thanksgiving evening. Hit the jump to watch the trailer for yourself, and see why making a new dinosaur… Read More
“Star Trek Into Darkness” Viral Campaign Wants Your Original Artwork! May 9, 2013May 9, 2013Briefly: We’ve been following the lackluster Star Trek Into Darkness Are You The 1701 campaign quite closely since it went live last week. The first “mission” was to submit pictures to Instagram and videos to Vine that were inspired by Star Trek or “the future.” 1701 fans were rewarded with… Read More