J. Jonah Jameson Makes Appearance in “The Amazing Spider-Man 2” Viral Dan Koelsch, November 2, 2013 J. Jonah Jameson is well known by Spider-Man fans as the publisher of The Daily Bugle, the newspaper that the hero’s alter ego Peter Parker works at as a freelance photographer. Jameson didn’t show up in last year’s The Amazing Spider-Man, but we might finally see him in next year’s sequel The Amazing Spider-Man 2. A new post on The Daily Bugle Tumblr, an editorial from Jameson titled “Spider-Man: Threat or Menace”, shows that the character hasn’t changed. Read the editorial after the break.An Editorial from Daily Bugle publisher J. Jonah JamesonLast night, I walked out of the 6-train at 96th Street, only to be greeted by a freshly painted graffiti tag of a large red spider painted on a wooden construction fence.Generally, I ignore the “modern art” of the masses. I must be far too uncivilized to appreciate the subtle nuances of the work. But in this case, the meaning was not open to interpretation.Do the young people of this city really want to turn the mysterious creature known as Spider-Man into some kind of modern-day Robin Hood? It has been three months since the terrorist attack at Oscorp Tower in Midtown Manhattan. Three months since a man who had changed into a seven-foot tall lizard battled against another man in a red and blue unitard who could crawl up walls. Three months since the city was introduced to a new status quo, one that will adversely affect the entire planet. It has been three months, and we know nothing more about the man called Spider-Man than we did on that terrible night.This masked, web-slinging vigilante has refused to identify himself. He has given no public statements. He has refused to be interviewed by the police. He has repeatedly refused requests from the media, including from this paper, to provide some assurance to the people of this city that he means us no harm.Who appointed him as the new sheriff in town? I didn’t. Did you?What gives him the moral, much less legal, authority to decide who deserves punishment and how that punishment should be doled out? Heroes do not need to promote their actions, but they also do not hide from the people they help. Until Spider-Man tells us more about himself, he is no hero. I dare him to prove me wrong.Hopefully this means we’ll see a viral marketing smear campaign and manhunt that introduces us to J. Jonah Jameson. Either way, we’ll keep an eye on it. The film opens May 2nd, 2014. ARGs & Campaigns Viral Marketing The Amazing Spider-Man 2The Daily Bugle
Knight and Day Interactive Trailer Lets You Help Tom Cruise Fight Bad Guys June 18, 2010August 5, 2010I’ve been a little harsh on Tom Cruise lately. Well, technically I’ve been hard on his new film, Knight and Day, for its attempts at making viral videos. However, I do have to say that the film looks fantastic, and we’re just now starting to hear reviews that match that… Read More
Cheech and Chong Take Over FunnyorDie.com for 420 April 20, 2013Your favorite on-screen stoners, Cheech Marin and Tommy Chong, have teamed up with comedy website Funny or Die to celebrate 420, which is the unofficial holiday for marijuana enthusiasts. They’ve made several videos, which you watch after the break or in this playlist. Read More
Viral Video Round Up: Batman, Goodnight Moon, The Walking Dead, And More! April 22, 2013The Internet is full of videos related to movies, whether they be fan made, studio made, or somewhere in between. We regularly bring you the best, most interesting, or just plain weirdest, and today we do it again. Check out the latest viral videos after the break. Read More