Edward Norton Stars In “FortyEight” Viral Marketing Campaign Christopher Moore, November 26, 2013November 26, 2013 If you recently watched The Walking Dead or Marvel’s Agents of Shield, you probably came across a commercial spot for something involving Edward Norton and the hashtag #fortyeight. Many people via Twitter were wondering what the teaser was for. Could it be a new movie starring Norton, a TV show or an ad for something? After the break, check out the mysterious clip and find out who’s behind it.The spot was recently posted via a YouTube account appropriately called Forty Eight on November 24th. The video has already garnered close to 2 million views as of writing this. The spot is embedded below: Per iSpot.tv, the spot is for the new Motorola Droid phone from Verizon Wireless. The campaign’s marketing angle involves the cell phone battery which supposedly lasts longer than “forty eight” hours, hence the hashtag. Obviously, the way the spot ends with Norton in the trunk, there has to be at least one or more spots to continue the story. There’s an official Twitter for the viral campaign which notes that the next part of the story drops on November 29th.It’s been a rough night and it’s not over. See why Nov 29th. #fortyeight pic.twitter.com/fZ07H4VHUe— Fortyeight (@fortyeight) November 25, 2013 As more spots pop up, we’ll update this post.What do you think about the spot? Did you wish it was for a movie? Does it anger you that it’s a Verizon commercial? Leave your thoughts in the comment section below. Viral Marketing Viral Videos DroidEdward NortonfortyeightMotorolaverizon
Iron Man 2: Accutech Sends Out Package April 8, 2010With Iron Man 2 less than a month away, the viral updates are coming thick and fast as Paramount and Marvel ramp up the campaign before the release. Today our friends at the UK site HeyUGuys received a package from Accutech, the company set up by Tony Stark to bring… Read More
New Lost Teasers Reveal Secrets! (Or Do They?) January 15, 2010January 16, 2010OK so these teasers from the British TV network Sky 1 don’t actually give away any real secrets for Lost’s final season, but they are pretty humorous. Take a look. Read More
Fan Made Work The Fine Brothers Spoil Christmas December 17, 2010One of the better channels on YouTube is that of The Fine Brothers, and one of the series they do is list movie spoilers in one take. We’ve featured them before, and now they are back to ruin Christmas for you by spoiling 50 Christmas movies. Take a look (if… Read More