Sony Pushes “RoboCop” Viral Marketing Campaign At CES Michael Lee, January 8, 2014 When you have a product to present at CES, it is most likely to use cutting edge technology that will likely change the way people live. Sony is no stranger to that. They are one of the premier technology companies. But when you have a movie like RoboCop hitting theaters in just a few weeks, what better way to tie in the marketing for the film than use the already established viral marketing campaign at CES.Sony premiered the RoboCop viral video during CEO Kazuo Hirai’s keynote speech. The video mimics the same keynote speech that you would see at conventions like CES. In it, an OmniCorp spokesman highlights their technological achievements, and goes on to reveal their newest product, a robot with morality, the RC-2000, aka RoboCop. Check out the video below.The release of the viral video could not be more timely. A robot who possess human traits like morality is one of the film’s central traits, so premiering it at CES was a perfect move. RoboCop has already built a following in the past few years. Establishing a social media presence by launching a viral marketing campaign that consists of the faux websites OmniCorp and PSAs. With the film opening in less than a month, Sony felt that now was the perfect time to give the viral marketing one final big push.So what do you think?Opening in theaters and IMAX on February 12, RoboCop is directed by José Padilha, and stars Joel Kinnaman, Gary Oldman, Michael Keaton, Samuel L. Jackson, Abbie Cornish, Jackie Earle Haley, Michael K. Williams, Jay Baruchel, and Jennifer Ehle. ARGs & Campaigns Viral Marketing Viral News CES 2013OmniCorpRobocop
Want To Smell Like Princess Leia or Lando Calrissian? Well Now You Can! August 23, 2010Ladies, look at your man, now back to Lando Calrissian. Now back at your man, now back to Lando. Sadly, he isn’t Lando, but he could smell like Lando with new character colognes and perfumes from Star Wars. Slave Princess Leia joins the party as well, as the two get… Read More
Pre-Roll Ads May Affect Viral Videos February 20, 2010If you are one of many who find the 15 second pre-roll advertisements placed before online videos increasingly annoying, chances are you’re about to get a little more peeved. Jim Louderback at Advertising Age has an informative assessment on the bottom line success of pre-roll ads, and why this traditional… Read More
Godzilla Returns to Comic-Con July 24, 2010July 24, 2010Do you remember a while back when augmented reality was all the rage? Well, it was all the rage for about two weeks. Sorry, we thought it was going to be a lot bigger than they made it seem to be. So can it come back? Can a can of… Read More