Hipsters Compare Jeans not Cards in ‘American Psycho’ Inspired Viral Video Sabina, January 21, 2014January 21, 2014 This is almost too painfully purposefully ironic.The folks over at the creative agency Flickering Wall take on one of the best scene’s of the 2000’s cult classic ‘American Psycho’ in their ad video for Denham Jeans and ingeniously make business card obsessed yuppies into jean obsessed hipsters. Hit the jump to see the video.“Denham Psycho” was conceived when the short’s director Hugo Keijzer met he founder of British jean brand Denham, “-when I first heard Jason Denham talk about jeans it reminded me of the film’s legendary business-card scene. I recognized the same manic attention to detail and ravenous appetite for craftsmanship. This triggered the idea for a modern-day remake of the scene”.And it works because let’s face it, the line substitutions are scarily relevant. Changing the “Egg shell and Roman” card description to one about “New Vintage” jeans is hilariously seamless. There is also the whole beard and “prison tat” exchange that faithfully keeps to the Easton Ellis’ themes about the compulsive and obsessive culture of the young professional elite. Their hipster Patrick Bateman, like Christian Bale’s, is almost indistinguishable from his colleagues with their vintage rimmed glasses and reverse fade haircuts.With a remake of ‘American Psycho’ always in development hell, this video shows an amusing angle Hollywood and fans didn’t think of since many believed the references would be too dated. Even the U.K.’s current musical adaptation starring Doctor Who’s Matt Smith as Bateman still stays faithful to the 80’s style the cult film emulates. And let’s not forget, though we want to, Kanye West’s viral video parody of this scene for his album ‘Yeezus’ starring brother-in law Scott Disick. This short does outdo the recent incarnations by abandoning how it continuously gets remade. It does not try to make what 2000 film did work again but updates it by staying true to nature of this generation’s hipster professionals. Standout moments penned by writer Ben Clark are definitely the kitschy lingo line drops like “Inbox me” and how one of them got into a Vinyl Bar.This funny and horrifying short does capture the spirit of the elitist sociopaths of Easton Ellis’ work whether they don suits or expensive thrift shop fashions–and makes you want to buy Denham jeans just because they pulled it off. Only thing missing was Hewey Lewis and the News. You’d think their Bateman would have it on vinyl, no? Viral Marketing American Psycho
New Super 8 TV Spots and Clip Tease Monster May 17, 2011May 17, 2011The other day we told you about some TV spots for Super 8 that were being released online before airing. Now we have all the spots and a clip package that give us some insight into the monster, including quick glimpses that of course show very little. Check out all… Read More
Tron Legacy: Updates Keep Coming, Three New Viral Sites Found! February 24, 2010December 3, 2010UPDATE: Make that four new sites found. Well, talk about a viral campaign. Tron Legacy is still coming out with new viral sites, clues, and so much more. I’ve been working with Unfiction and many others to keep all of our readers up-to-date on the latest, and I’m trying my… Read More
Even More District 9 Updates! July 23, 2009January 16, 2010District9movie.com as a few new updates to report on well. If you hover over the statue, you will get 2 news clips (one on the human, one on the non-human). One clip talks about the seizing of weapons, both alien and police, while the other talks about setting up possible… Read More