“Fifty Shades Of Grey” Unveils Viral Marketing Campaign And Teaser Poster Michael Lee, January 24, 2014January 24, 2014 While the Sam Taylor-Johnson directed adaptation of E.L James’ Fifty Shades Of Grey isn’t due to be released into theaters until Valentine’s Day 2015, Universal is already launching the viral marketing campaign for the film. The studio has also released the first poster from the film, in what the marketing team calls a “billboard image”, which has Christian Grey’s back turned to the viewer. So if you live in the Los Angeles area, specially the Hollywood area, there is a good chance that you will get to see billboard image grace the side of a building. Hit the jump to see the viral website and the poster.The Grey Enterprises Holdings website allows fans to sign up as “interns,” and will be contacted if any opportunities arrive. I’m guessing that these opportunities will come in the form of updates like the release of images, posters, clips, and the movie trailer. Here’s an excerpt from the viral website:GREY ENTERPRISES HOLDINGS IS A WORLD LEADER IN COMMUNICATION TECHNOLOGIES, SUSTAINABLE ENERGY AND INTELLIGENT SYSTEMS DEVELOPMENT. THROUGH ITS MERGERS AND ACQUISITIONS ARM IT HAS BUILT A SHIPPING, LOGISTICS AND COMMODITIES NETWORK THAT SPANS THE GLOBE. GEH WORKS WITH DEVELOPING NATIONS TO PIONEER RADICAL INNOVATIONS IN AGRICULTURE AND STRENGTHEN INDIGENOUS ECONOMIES.GREY ENTERPRISES HOLDINGS – WE INVEST IN HUMANITY.And here is the first look at the billboard image/poster.Fifty Shades of Grey is based on the first book in the trilogy which follows the relationship of 27-year-old billionaire Christian Grey and college student Anastasia Steele. Subsequent novels in the series, “Fifty Shades Darker” and “Fifty Shades Freed” explore the couple’s deepening relationship.Fifty Shades Of Grey stars Jamie Dornan, Dakota Johnson, Jennifer Ehle, Luke Grimes, Victor Rasuk, Eloise Mumford, Max Martini, Rita Ora, Marcia Gay Harden and Callum Keith Rennie, Fifty Shades of Grey hits theaters February 13, 2015. ARGs & Campaigns Viral Marketing Viral News Callum Keith RennieDakota JohnsonEloise MumfordFifty Shades of GreyGrey Enterprise HoldingsJamie DornanJennifer EhleLuke GrimesMarcia Gay HardenMax MartiniRita OraSam Taylor-JohnsonUniversal PicturesVictor Rasuk
Download ‘The Guest’ Soundtrack For Free This Weekend September 26, 2014September 26, 2014With The Guest hitting limited theaters this weekend, producers of the film is looking for a way to get the word out on the film’s release. And what better way to do some free marketing then to hand out a free soundtrack from the film. All you have to do… Read More
The Amazing Spider-Man: Webbed Menace Website Lists Sightings March 25, 2012It looks like your friendly neighborhood Spider-Man is keeping busy, as there have been multiple sightings all over the world. The Webbed Menace website now has a section that lists user-submitted sightings of the Web Crawler. Read More
ViralCast #17: Inglourious Basterds, Sherlock Holmes and More! August 24, 2009August 25, 2009This week on ViralCast, Scott, Matt and I discuss and review Inglourious Basterds . We talk about the Sherlock Holmes viral campaign and so much more! We had some technical problems that caused echos, but it’s not too bad. Make sure you check out the MovieViral.com Official Forum. (Inglourous Basterds… Read More