Annabelle Scare Prank Created for Toronto Fan Expo Christopher Moore, September 6, 2014 With the upcoming The Conjuring spin-off movie, Annabelle, hitting theaters on October 3rd, the makers used the Toronto Fan Expo to help promote the release with a little scare prank involving the cursed doll. A display was made with a woman dressed up as a human-sized version of the doll and people could have their picture taken in front of it, but once they posed to take a picture, that’s when Annabelle would strike. Check out several of their scared reactions after the break. Annabelle is directed by John R. Leonetti and written by Gary Dauberman. It’s produced by James Wan, the director of the Conjuring. The film hits US theaters on October 3rd.Check out Annabelle’s official site for further details. You can also like them on Facebook and follow them via the WB Twitter. Conventions Viral Marketing Viral News Viral Videos AnnabellecurseddollJames WanpossessedScare PrankThe ConjuringToronto Fan Expo
“Muppets Most Wanted” Internet Ad Pokes Fun At Unnecessary Twitter Hype January 7, 2014Studios using tweets hyping or giving positive reviews on TV spots, images, or newspaper ads have become commonplace. My tweet was used by WB for The Conjuring last year. But if a film is critically panned, it wouldn’t be surprising to see a marketing team resort to using tweets on… Read More
“Legends of Alcatraz” Viral Event TONIGHT January 27, 2012On Monday we gave you an update on the viral campaign for the FOX television series Alcatraz. The clues led us to believe there would be an event today on the infamous island itself, and we were right! IT BEGINS after the break. Read More
Trask Industries From “X-Men: Days of Future Past” Makes Comic-Con Appearance July 18, 2013Rumor has it that X-Men: Days of Future Past will have a panel during 20th Century Fox’s Comic-Con presentation on Saturday. To promote the film, Trask Industries have a set-up outside of Hard Rock Hotel that showcases the head of their Sentinel. Check out images after the break. Read More