Annabelle Scare Prank Created for Toronto Fan Expo Christopher Moore, September 6, 2014 With the upcoming The Conjuring spin-off movie, Annabelle, hitting theaters on October 3rd, the makers used the Toronto Fan Expo to help promote the release with a little scare prank involving the cursed doll. A display was made with a woman dressed up as a human-sized version of the doll and people could have their picture taken in front of it, but once they posed to take a picture, that’s when Annabelle would strike. Check out several of their scared reactions after the break. Annabelle is directed by John R. Leonetti and written by Gary Dauberman. It’s produced by James Wan, the director of the Conjuring. The film hits US theaters on October 3rd.Check out Annabelle’s official site for further details. You can also like them on Facebook and follow them via the WB Twitter. Conventions Viral Marketing Viral News Viral Videos AnnabellecurseddollJames WanpossessedScare PrankThe ConjuringToronto Fan Expo
High Res Image From “Prometheus” Unlocked on Viral Website Through Morse Code March 6, 2012March 21, 2012The viral campaign continues for the Alien prequel that’s not an Alien prequel. Ridley Scott’s Prometheus has gone the viral route by focusing on Weyland Corp., including creating an official website where a bit of morse code was found on the About Us page. Find out what it reveals after… Read More
What If: Jurassic Park February 3, 2012April 6, 2013It has been quite some time since we’ve done one of these! “What If” has been absent for two years, so I feel honored to be able to revive the series. The What If series asks the question, “what if a movie that didn’t have a viral marketing campaign, had…Pages: 1 2 Read More
Create Your Very Own ‘The LEGO Movie’ Sig Fig November 4, 2013November 4, 2013The LEGO Movie marketing campaign has taken a slight shift to the viral angle. We’ve previously posted a contest the film held where the winner would be a part of the film. Chances are if you are reading this post, you probably didn’t win, but the Warner Bros. team doesn’t… Read More