“The Grand Budapest Hotel” Launches Quirky Viral Educational Website Michael Lee, January 28, 2014January 28, 2014 Fox Searchlight Pictures has just launched a new viral marketing website for Wes Anderson‘s upcoming film The Grand Budapest Hotel.The site, the AkademieZubrowka, reveals the faux history of the Republic of Zubrowka, home of the illustrious Grand Budapest Hotel. The hotel was the home to many celebrity debutantes, priceless art, the legendary bellhop. Check out what you can expect to see from the film after the jump.The site was designed to inform you on the history of the fictional nation of Zubrowka, where the Grand Budapest Hotel is located. In it you will be educated in a course called: The Republic Of Zubrowka Before The War: A Central European Case Study Of Social, Political, And Cultural Upheval.Split into three different courses, the site covers The Grand Budapest and tourism, the people that lived during the coup, and the coup de tat itself. Don’t worry about reading, as there will be many visual aids to help you get an A in the course. You’ll even get a chance to see the infamous “Boy with the Apple” piece that was given to Gustave H (Ralph Finnes).You will be able to click on the visual aids for a closer and more detailed look at some of the set pieces you will be able to see in the actual film itself. It’s actually pretty neat, especially the skull brass knuckle called a “knuckleduster.” So check it out, and don’t be afraid to go through all three courses at www.akademiezubrowka.com/Set in alternate-history 1920s Europe in a country called the Republic of Zubrowka, a famed hotel concierge by the name of Gustave H. is bequeathed a painting called Boy with Apple after his one night stand, Madame D, is killed. Madame D’s son, Dmitri, vows revenge on Gustave by framing him for Madame D’s murder. Zero Moustafa, the lobby boy, and his love interest, Agatha, help Gustave hide Boy with Apple from Dmitri and the authorities.Grand Budapest Hotel also stars F. Murray Abraham, Adrien Brody, Willem Dafoe, Saorise Ronan, Harvey Keitel, Tilda Swinton, Owen Wilson, Bob Balaban, Jeff Goldblum, Bill Murray, Jude Law, Edward Norton, Jason Scwartzman,, newcomer Zero Moustafa, and more. The film is due out in theaters on March 7, 2014. ARGs & Campaigns Viral Marketing Viral News Akademie ZubrowkaFox Searchlight PicturesGrand Budapest HotelWes Anderson
Sony Stores Offering Free “Skyfall” Tickets When You Demo Their $25,000 TV November 5, 2012November 5, 2012The next James Bond picture, Skyfall, hits theaters this Friday. It’s already breaking box-office records in the U.K. and word is that this is the best Bond film ever. Well how would you like to see Skyfall for free? Several Sony Stores across the US are offering customers tickets to… Read More
The Day the Viral Died September 1, 2009September 1, 2009As a website that is dedicated to viral, we take a lot of pride in what we cover. Almost to the point of a respect for the marketing agencies that run them, as well as the movies that they are based on. We all know that they lend a hand…. Read More
Viral Video Round Up: Christmas Edition With Tron, Jim Carrey, Christmas Vacation, And More! December 25, 2011The Internet is full of videos related to movies, whether they be fan made, studio made, or somewhere in between. We regularly bring you the best, most interesting, or just plain weirdest, and today we do it again. Check out the latest viral videos after the break.Pages: 1 2 Read More