“The Grand Budapest Hotel” Launches Quirky Viral Educational Website Michael Lee, January 28, 2014January 28, 2014 Fox Searchlight Pictures has just launched a new viral marketing website for Wes Anderson‘s upcoming film The Grand Budapest Hotel.The site, the AkademieZubrowka, reveals the faux history of the Republic of Zubrowka, home of the illustrious Grand Budapest Hotel. The hotel was the home to many celebrity debutantes, priceless art, the legendary bellhop. Check out what you can expect to see from the film after the jump.The site was designed to inform you on the history of the fictional nation of Zubrowka, where the Grand Budapest Hotel is located. In it you will be educated in a course called: The Republic Of Zubrowka Before The War: A Central European Case Study Of Social, Political, And Cultural Upheval.Split into three different courses, the site covers The Grand Budapest and tourism, the people that lived during the coup, and the coup de tat itself. Don’t worry about reading, as there will be many visual aids to help you get an A in the course. You’ll even get a chance to see the infamous “Boy with the Apple” piece that was given to Gustave H (Ralph Finnes).You will be able to click on the visual aids for a closer and more detailed look at some of the set pieces you will be able to see in the actual film itself. It’s actually pretty neat, especially the skull brass knuckle called a “knuckleduster.” So check it out, and don’t be afraid to go through all three courses at www.akademiezubrowka.com/Set in alternate-history 1920s Europe in a country called the Republic of Zubrowka, a famed hotel concierge by the name of Gustave H. is bequeathed a painting called Boy with Apple after his one night stand, Madame D, is killed. Madame D’s son, Dmitri, vows revenge on Gustave by framing him for Madame D’s murder. Zero Moustafa, the lobby boy, and his love interest, Agatha, help Gustave hide Boy with Apple from Dmitri and the authorities.Grand Budapest Hotel also stars F. Murray Abraham, Adrien Brody, Willem Dafoe, Saorise Ronan, Harvey Keitel, Tilda Swinton, Owen Wilson, Bob Balaban, Jeff Goldblum, Bill Murray, Jude Law, Edward Norton, Jason Scwartzman,, newcomer Zero Moustafa, and more. The film is due out in theaters on March 7, 2014. ARGs & Campaigns Viral Marketing Viral News Akademie ZubrowkaFox Searchlight PicturesGrand Budapest HotelWes Anderson
Infographic Highlights Most Noteworthy Viral Activity of 2012 January 16, 2013January 16, 2013Nothing can convey numbers and statistics in an understandable way quite like an infographic. Seemingly proving that sentiment, the fine folks at The Viral Ad Network have put together a nifty little infographic summarizing the viral activity of 2012—the biggest viral videos, viral brands, and how they were shared among… Read More
ARGs & Campaigns D23 Expo 2013: New “Tomorrowland” Domain Ties Into Disney Expo And A Possible App August 9, 2013With Disney’s D23 Expo in full effect this weekend, it’s only a matter of time before we know more details about the secretive Tomorrowland project that’s being directed by Brad Bird. Well, to be exact, we should find out more about the movie during the Walt Disney Studios live action… Read More
Garbled “Prometheus” Phone Message Could Have Clues To “10.11.12” July 17, 2012On Friday, we showed you pictures of the Weyland group at Comic-Con with an Engineer. The Prometheus viral campaign seems to be going strong even after the film’s release. The badges handed out just directed you to go to the ID page of Project Prometheus, which hasn’t changed since we… Read More