“The Grand Budapest Hotel” Launches Quirky Viral Educational Website Michael Lee, January 28, 2014January 28, 2014 Fox Searchlight Pictures has just launched a new viral marketing website for Wes Anderson‘s upcoming film The Grand Budapest Hotel.The site, the AkademieZubrowka, reveals the faux history of the Republic of Zubrowka, home of the illustrious Grand Budapest Hotel. The hotel was the home to many celebrity debutantes, priceless art, the legendary bellhop. Check out what you can expect to see from the film after the jump.The site was designed to inform you on the history of the fictional nation of Zubrowka, where the Grand Budapest Hotel is located. In it you will be educated in a course called: The Republic Of Zubrowka Before The War: A Central European Case Study Of Social, Political, And Cultural Upheval.Split into three different courses, the site covers The Grand Budapest and tourism, the people that lived during the coup, and the coup de tat itself. Don’t worry about reading, as there will be many visual aids to help you get an A in the course. You’ll even get a chance to see the infamous “Boy with the Apple” piece that was given to Gustave H (Ralph Finnes).You will be able to click on the visual aids for a closer and more detailed look at some of the set pieces you will be able to see in the actual film itself. It’s actually pretty neat, especially the skull brass knuckle called a “knuckleduster.” So check it out, and don’t be afraid to go through all three courses at www.akademiezubrowka.com/Set in alternate-history 1920s Europe in a country called the Republic of Zubrowka, a famed hotel concierge by the name of Gustave H. is bequeathed a painting called Boy with Apple after his one night stand, Madame D, is killed. Madame D’s son, Dmitri, vows revenge on Gustave by framing him for Madame D’s murder. Zero Moustafa, the lobby boy, and his love interest, Agatha, help Gustave hide Boy with Apple from Dmitri and the authorities.Grand Budapest Hotel also stars F. Murray Abraham, Adrien Brody, Willem Dafoe, Saorise Ronan, Harvey Keitel, Tilda Swinton, Owen Wilson, Bob Balaban, Jeff Goldblum, Bill Murray, Jude Law, Edward Norton, Jason Scwartzman,, newcomer Zero Moustafa, and more. The film is due out in theaters on March 7, 2014. ARGs & Campaigns Viral Marketing Viral News Akademie ZubrowkaFox Searchlight PicturesGrand Budapest HotelWes Anderson
Mark of the Spider-Man: Peter Parker’s Backpack Found and More April 25, 2012The viral campaign for The Amazing Spider-Man has heated back up after a month on hiatus. The Mark of the Spider-Man website has gotten ahold of Peter Parker’s backpack, and there are some interesting clues inside. Get the details after the jump. Read More
TRON: Legacy Comic-Con Footage Leaked July 23, 2010July 24, 2010I’m sure Disney is going to pull this within the hour, so I’m going to keep this short and sweat. The eight minutes of TRON: Legacy footage that was shown at Comic-Con has (finally) made its way onto YouTube. After the jump watch the shaky-handheld-but-watchable video after the break. Read More
Viral Projections For “The Amazing Spider-Man” Lead To Screening Event! January 27, 2012March 21, 2012We’re still about 6 months away from seeing Spider-Man swing back onto the big screen and it has been a while since we were all wowed by that teaser trailer back in July. Now it seems an international viral campaign has begun that will let you see some footage early…. Read More