“The Raid 2” Raids The Australian Postal Service With A Bloody Hammer And Sentiments Of Love David Weaver, February 6, 2014 It seems that Hammer Girl (Julie Estelle), one of the many new dangerous characters introduced in director Gareth Evans upcoming hard hitting sequel The Raid 2, wants us to know how much she cares by sending out a “love letter” via the Australian Postal Service. While only one member of the press has yet to receive this dubious package (or at least reported receiving one), it is nonetheless some very cool swag and in keeping with the tone of The Raid films, i.e, bloody and violent . Here’s hoping that the bloody hammer is meant to bludgeon your heart and not your head. Check out the contents of the package and other details after the break.The package was received by contributing writer Zak Hepburn of Twitchfilm.com and you can find his original article right here.He thought it was over. After fighting his way out of a building filled with gangsters and madmen – a fight that left the bodies of police and gangsters alike piled in the halls – rookie Jakarta cop Rama thought it was done and he could resume a normal life. He couldn’t have been more wrong.Formidable though they may have been, Rama’s opponents in that fateful building were nothing more than small fish swimming in a pond much larger than he ever dreamed possible. And his triumph over the small fry has attracted the attention of the predators farther up the food chain. His family at risk, Rama has only one choice to protect his infant son and wife: He must go undercover to enter the criminal underworld himself and climb through the hierarchy of competing forces until it leads him to the corrupt politicians and police pulling the strings at the top of the heap.And so Rama begins a new odyssey of violence, a journey that will force him to set aside his own life and history and take on a new identity as the violent offender “Yuda.” In prison he must gain the confidence of Uco – the son of a prominent gang kingpin – to join the gang himself, laying his own life on the line in a desperate all-or-nothing gambit to bring the whole rotten enterprise to an end.The Raid 2 will be released in theaters on March 28. ARGs & Campaigns Viral Marketing Gareth EvansThe Raid 2The Raid 2: Berandal
The Boondock Saints: LIVE! DVD Release Party March 9, 2010March 9, 2010As you know, we have spent some pretty decent coverage on both, The Boondock Saints, as well as it’s sequel, All Saints Day, for their concentration on it’s word of mouth in efforts to get both films wherever it can. It’s done such a terrific job, well, the FANS have… Read More
“Star Wars Rebels” Using Imperial Propaganda Posters To Find New Recruits February 5, 2014Star Wars Episode VII may be a long ways away, and with secrecy being J.J. Abrams‘ MO, we may not know about the film for a long time. Still we have something like Star Wars Rebels to hold us over until we see even an inkling of Star Wars Episode… Read More
Funny People Randy Documentary July 13, 2009April 3, 2010As many of you know, Funny People has a pretty extensive viral campaign in the works. Check out our in-depth analysis to catch up. What’s turning out to the favorite of the bunch is the viral for Randy, Aziz Asanri’s vulgar character. He has a documentary featured on Funnyordie.com about… Read More