“The Raid 2” Raids The Australian Postal Service With A Bloody Hammer And Sentiments Of Love David Weaver, February 6, 2014 It seems that Hammer Girl (Julie Estelle), one of the many new dangerous characters introduced in director Gareth Evans upcoming hard hitting sequel The Raid 2, wants us to know how much she cares by sending out a “love letter” via the Australian Postal Service. While only one member of the press has yet to receive this dubious package (or at least reported receiving one), it is nonetheless some very cool swag and in keeping with the tone of The Raid films, i.e, bloody and violent . Here’s hoping that the bloody hammer is meant to bludgeon your heart and not your head. Check out the contents of the package and other details after the break.The package was received by contributing writer Zak Hepburn of Twitchfilm.com and you can find his original article right here.He thought it was over. After fighting his way out of a building filled with gangsters and madmen – a fight that left the bodies of police and gangsters alike piled in the halls – rookie Jakarta cop Rama thought it was done and he could resume a normal life. He couldn’t have been more wrong.Formidable though they may have been, Rama’s opponents in that fateful building were nothing more than small fish swimming in a pond much larger than he ever dreamed possible. And his triumph over the small fry has attracted the attention of the predators farther up the food chain. His family at risk, Rama has only one choice to protect his infant son and wife: He must go undercover to enter the criminal underworld himself and climb through the hierarchy of competing forces until it leads him to the corrupt politicians and police pulling the strings at the top of the heap.And so Rama begins a new odyssey of violence, a journey that will force him to set aside his own life and history and take on a new identity as the violent offender “Yuda.” In prison he must gain the confidence of Uco – the son of a prominent gang kingpin – to join the gang himself, laying his own life on the line in a desperate all-or-nothing gambit to bring the whole rotten enterprise to an end.The Raid 2 will be released in theaters on March 28. ARGs & Campaigns Viral Marketing Gareth EvansThe Raid 2The Raid 2: Berandal
Apollo 18: Viral Campaign Starts Back Up, New Poster and TV Spot Revealed August 6, 2011Unfortunately, the biggest thing Dimension Films’ Apollo 18 may be known for is it’s constantly changing release date, but there was a time when its viral campaign ruled the newsfeed. After taking a hiatus since March, the campaign is back in full force. See the latest updates after the break. Read More
Viral Video Round Up: Looper, The Dark Knight Rises, The Newsroom, And More! September 2, 2012September 9, 2012The Internet is full of videos related to movies, whether they be fan made, studio made, or somewhere in between. We regularly bring you the best, most interesting, or just plain weirdest, and today we do it again. Check out the latest viral videos after the break. Read More
2012: Atlanta Drop Results, Only One Left October 19, 2009Wednesday is the last drop for the IHC packages, so for those following this aspect of the 2012 viral, it’s time to start putting everything together. We are one step closer today with the Atlanta drop packages being picked up. Again, for those unfamiliar with the drop locations, as part… Read More