“The Raid 2” Raids The Australian Postal Service With A Bloody Hammer And Sentiments Of Love David Weaver, February 6, 2014 It seems that Hammer Girl (Julie Estelle), one of the many new dangerous characters introduced in director Gareth Evans upcoming hard hitting sequel The Raid 2, wants us to know how much she cares by sending out a “love letter” via the Australian Postal Service. While only one member of the press has yet to receive this dubious package (or at least reported receiving one), it is nonetheless some very cool swag and in keeping with the tone of The Raid films, i.e, bloody and violent . Here’s hoping that the bloody hammer is meant to bludgeon your heart and not your head. Check out the contents of the package and other details after the break.The package was received by contributing writer Zak Hepburn of Twitchfilm.com and you can find his original article right here.He thought it was over. After fighting his way out of a building filled with gangsters and madmen – a fight that left the bodies of police and gangsters alike piled in the halls – rookie Jakarta cop Rama thought it was done and he could resume a normal life. He couldn’t have been more wrong.Formidable though they may have been, Rama’s opponents in that fateful building were nothing more than small fish swimming in a pond much larger than he ever dreamed possible. And his triumph over the small fry has attracted the attention of the predators farther up the food chain. His family at risk, Rama has only one choice to protect his infant son and wife: He must go undercover to enter the criminal underworld himself and climb through the hierarchy of competing forces until it leads him to the corrupt politicians and police pulling the strings at the top of the heap.And so Rama begins a new odyssey of violence, a journey that will force him to set aside his own life and history and take on a new identity as the violent offender “Yuda.” In prison he must gain the confidence of Uco – the son of a prominent gang kingpin – to join the gang himself, laying his own life on the line in a desperate all-or-nothing gambit to bring the whole rotten enterprise to an end.The Raid 2 will be released in theaters on March 28. ARGs & Campaigns Viral Marketing Gareth EvansThe Raid 2The Raid 2: Berandal
2012: News We Can Use? September 11, 2009September 11, 2009A while back, I mentioned that was there a possibility of more viral sites based on the 2012 campaign. This being from the pyramids that were given to those who completed the leadership testing. Well, not to toot my own horn, but…… TOOT! Charlie Frost tweeted as well as posted… Read More
Watch The First Six Minutes Of “The Upper Footage” May 6, 2014May 6, 2014Thanks in part to the relative IndieGoGo campaign success and its success on Viemo, the people behind The Upper Footage faux documentary have decided to reinvest in their passion project and release new marketing materials such as trailers, clips, an updated website, and introductory pieces. In light of this the… Read More
Right Turn You Must: Yoda’s TomTom Recording Session July 27, 2010The latest in TomTom’s clever viral videos promoting their new line of Star Wars voices for GPS devices has hit the web. This time, it is Master Yoda himself who went into the studio to record his lines. Like Darth Vader before him, the process was less than smooth, but… Read More