“Godzilla” Viral Trailer Awakens The Truth Michael Lee, February 24, 2014 The Godzilla viral campaign seems to be starting up once again after taking a slumber for the past few months. The MUTO website teased the inevitable release of the first trailer, which was more of an announcement teaser than anything else. By not showing us the reptilian kaiju, fans were eagerly awaiting what the great beast would look like. Now a couple of teasers that have appeared on the official Godzilla site under the Awaken the Truth page have popped up, and they only hint at Godzilla’s great power. Hit the jump to check out both videos.The first video is just a 12 second tease of Godzilla’s roar. Mighty and powerful, it strikes fear into anyone. Of course it’s just a teaser, with the video just a recording of the strength of Godzilla’s roar. Post by Godzilla.While the roar was something we’ve heard in the first trailer, a trailer that popped up hours after the Roar trailer hints at the release of a new trailer for the film. In it, we hear Bryan Cranston berating someone about the clear warning signs that whatever it is that is going on out there, it’s not what the government wants us to believe. According to his character, the public was led to believe that it was either an earthquake or a typhoon. Whatever it is, it all started 15 years ago. So what exactly happened? Why is Cranston demanding answers? We’ll just have to see when the new trailer appears tomorrow.Godzilla opens in theaters May 16. ARGs & Campaigns Viral Marketing Viral News Viral Videos Awaken The TruthGodzilla
Piranha 3D Campaigns For An Oscar August 17, 2010One of the reasons that Piranha 3D has a special place in my heart is that it knows what kind of movie it is. It doesn’t try to be anything more than a silly, over-the-top, bottom of the barrel, horror film. The marketing so far has supported that, and it… Read More
Watch Nike’s “The Black Mamba” Short Film Starring Kobe Bryant February 21, 2011Earlier this month we told you about Robert Rodriguez’s short film for Nike called The Black Mamba. Starring Kobe Bryant and with several cameos, including several Rodriguez regulars, the film debuted online this weekend for the NBA All Star Break. Check out the full video after the break. Read More
Vote For Your Favorites in This “The Dark Knight Rises” T-Shirt Contest! April 5, 2012April 5, 2012Warner Bros. and Design By Humans, an “ongoing t-shirt design competition and community”, have teamed up to bring fans of Chris Nolan’s Batman franchise the chance to design a t-shirt inspired by the upcoming final chapter, The Dark Knight Rises. The winning designer will get money and stuff, but the… Read More