“Godzilla” Viral Trailer Awakens The Truth Michael Lee, February 24, 2014 The Godzilla viral campaign seems to be starting up once again after taking a slumber for the past few months. The MUTO website teased the inevitable release of the first trailer, which was more of an announcement teaser than anything else. By not showing us the reptilian kaiju, fans were eagerly awaiting what the great beast would look like. Now a couple of teasers that have appeared on the official Godzilla site under the Awaken the Truth page have popped up, and they only hint at Godzilla’s great power. Hit the jump to check out both videos.The first video is just a 12 second tease of Godzilla’s roar. Mighty and powerful, it strikes fear into anyone. Of course it’s just a teaser, with the video just a recording of the strength of Godzilla’s roar. Post by Godzilla.While the roar was something we’ve heard in the first trailer, a trailer that popped up hours after the Roar trailer hints at the release of a new trailer for the film. In it, we hear Bryan Cranston berating someone about the clear warning signs that whatever it is that is going on out there, it’s not what the government wants us to believe. According to his character, the public was led to believe that it was either an earthquake or a typhoon. Whatever it is, it all started 15 years ago. So what exactly happened? Why is Cranston demanding answers? We’ll just have to see when the new trailer appears tomorrow.Godzilla opens in theaters May 16. ARGs & Campaigns Viral Marketing Viral News Viral Videos Awaken The TruthGodzilla
Hollywood Second-Guessing Comic-Con, Could Viral Marketing Be Next? June 13, 2011June 13, 2011The New York Times ran a piece yesterday about how movie studios are taking a more cautious approach to this year’s San Diego Comic-Con. After propelling the comic book convention into the mainstream in recent years, why are they turning away now? Also, what could this shift in priorities mean… Read More
Iron Man 2 Tidbits: Viral Video Could Become Trailer, Rochester Castle Projection, & Augmented Reality App April 23, 2010April 23, 2010As we get closer to May 7th, we’re going to see a lot more images, clips, and other news regarding Iron Man 2. This week has seen some viral-ish tidbits, including a viral video that director Jon Favreau really liked, an AC/DC and Iron Man 2 video projected on a… Read More
YouTube Celebrates Fifth Birthday May 17, 2010It’s hard to believe, but YouTube has only been around for five years. That means it wasn’t around in the last election Bush won, MySpace and Facebook had already been around for over a year, and Twitter was just a gleam in Odeo’s (now Obvious Corp) eye. Since its creation,… Read More