“Godzilla” Viral Trailer Awakens The Truth Michael Lee, February 24, 2014 The Godzilla viral campaign seems to be starting up once again after taking a slumber for the past few months. The MUTO website teased the inevitable release of the first trailer, which was more of an announcement teaser than anything else. By not showing us the reptilian kaiju, fans were eagerly awaiting what the great beast would look like. Now a couple of teasers that have appeared on the official Godzilla site under the Awaken the Truth page have popped up, and they only hint at Godzilla’s great power. Hit the jump to check out both videos.The first video is just a 12 second tease of Godzilla’s roar. Mighty and powerful, it strikes fear into anyone. Of course it’s just a teaser, with the video just a recording of the strength of Godzilla’s roar. Post by Godzilla.While the roar was something we’ve heard in the first trailer, a trailer that popped up hours after the Roar trailer hints at the release of a new trailer for the film. In it, we hear Bryan Cranston berating someone about the clear warning signs that whatever it is that is going on out there, it’s not what the government wants us to believe. According to his character, the public was led to believe that it was either an earthquake or a typhoon. Whatever it is, it all started 15 years ago. So what exactly happened? Why is Cranston demanding answers? We’ll just have to see when the new trailer appears tomorrow.Godzilla opens in theaters May 16. ARGs & Campaigns Viral Marketing Viral News Viral Videos Awaken The TruthGodzilla
“Limitless” Viral: NZT Mails Out Drug Samples December 10, 2010March 21, 2011Yesterday we told you about the fake drug commercial starring Bradley Cooper that was really a viral video for his upcoming film Limitless. Well, it looks like the viral marketing doesn’t stop there, as the company behind the NZT drug sent me a package in the mail. What’s inside? Find… Read More
Cracked’s List Shows How A Viral Can Backfire June 18, 2010When it comes to alternate reality games, the more believable and interactive, the better. It’s wonderful experience we love, except for when it backfires.I’m not talking about when its structured sloppy, I mean when it is far too real for its own good. Cracked made a list that covers such… Read More
“RoboCop” Viral Marketing Searches For Human Volunteers January 28, 2014January 28, 2014Much of the RoboCop viral marketing campaign has centered around the technological conglomerate OmniCorp. This is the company that turned a nearly dead Alex Murphy into the new cybernetic threat against crime. In past campaigns, we have seen RoboCop in PSAs and participate in CES panels, but now the company… Read More