“Godzilla” Trailer: You’re Hiding Something Out There Michael Lee, February 25, 2014February 25, 2014 So after a couple of small viral campaigns to drive up some anticipation, Warner Bros. has released the first full trailer for Godzilla. Hit the jump to see it. The trailer gives a litte more back story as to why Godzilla is here and how it came to be. With so called “tests” as fronts when actually they were trying to kill an animal. It seems that Bryan Cranston is the only person who knew that this would happen, and no on listened.The trailer doesn’t show us much of the iconic cinematic beast, which I tend to favor since trailers do a great job of spoiling the movie even before it comes out. So what now? Will we see any more viral campaigns launched? Guess we will have to find out. Directed by Gareth Edwards, and starring Aaron Taylor-Johnson, Ken Watanabe, Bryan Cranston, Elizabeth Olsen, David Strathairn, and more, Godzilla opens in theaters on May 23.An epic rebirth to Toho’s iconic Godzilla, this spectacular adventure, from Warner Bros. Pictures and Legendary Pictures, pits the world’s most famous monster against malevolent creatures who, bolstered by humanity’s scientific arrogance, threaten our very existence.Gareth Edwards directs “Godzilla,” which stars Aaron Taylor-Johnson (“Kick-Ass”), Oscar® nominee Ken Watanabe (“The Last Samurai,” “Inception”), Elizabeth Olsen (“Martha Marcy May Marlene”), Oscar® winner Juliette Binoche (“The English Patient,” “Cosmopolis”), and Sally Hawkins (“Blue Jasmine”), with Oscar® nominee David Strathairn (“Good Night, and Good Luck.,” “The Bourne Legacy”) and Bryan Cranston (“Argo,” TV’s “Breaking Bad”). News Trailers Weekly Viral Marketing Viral News Viral Videos Awaken The TruthGareth EdwardsGodzillaMUTOWarner Bros
Effie Awards: HBO and CNN Win Gold, CBS Wins Silver June 10, 2010The Effie Awards, founded in 1968 by the American Marketing Association, recognize the most “effective advertising efforts” in the country. This year’s event was held on Tuesday night, and while most of the categories and winners were regular campaigns, a viral campaign and a few networks got onto the list. Read More
Viral Video: Wax On, F*ck Off with Ralph Macchio June 10, 2010June 10, 2010With the The Karate Kid remake coming this weekend, you may be wondering what happened to the original Karate Kid, Ralph Macchio. Fortunately, Funny or Die has decided to humorously answer that question in a video directed by Todd Holland, written by Chris Kula and Chad Carter, and starring Macchio… Read More
How To Turn a Regular Ad Viral: 11 Creative Billboards November 24, 2009November 23, 2009It’s hard to get your brand recognized nowadays with all the advertising noise out in the world, the Internet, and TV. Thus, you need to find a way to separate yourself from the bunch. ARGs and viral campaigns are one way to do that, but you can do it on… Read More