Movie Blogs Receive Tasty “Teenage Mutant Ninja Turtle” Viral Marketing Trailer Promotion Michael Lee, March 27, 2014March 27, 2014 CinemaCon is nearing the tale end of its conference, and with so many studio panels pushing their upcoming tentpoles, it’s very likely that some studios will get writers and bloggers to fall in love with their movies with some viral marketing pitches.This morning some writers received a delicious wake up call as Paramount delivered pizzas to their doorstep. If you are a geek, you might know that these pizzas were given out to help promote the release of the new Teenage Mutant Ninja Turtles trailer. Hit the jump to see how the viral marketing promotion kicked off.Here is from Silas Lesnick from Comingsoon.net And here is another from Peter Sciretta from Slashfilm You may have noticed the TurtlesTrailer.com website marked at the top of the Pizza Hut pizza box. Typing this in would take you to the offical website where if you typed in the passcode “Ooze” you would see the official trailer.Opening in theaters on August 8, the Jonathan Liebesman-directed Teenage Mutant Ninja Turtles reboot stars Megan Fox, Pete Ploszek, Noel Fisher, Jeremy Howard, Alan Ritchson, Danny Woodburn, William Fichtner, Will Arnett, Whoopi Goldberg, and more. Michael Bay produced. ARGs & Campaigns Viral Marketing Viral News Alan RitchsonDanny WoodburnJeremy HowardJonathan LiebesmanMegan FoxMichael BayNoel FisherParamount PicturesPete PloszekTeenage Mutant Ninja TurtlesWhoopi GoldbergWill ArnettWilliam Fichtner
‘Furious 7’ Trailer: Vin Diesel Doesn’t Need Friends, He’s Got Family November 1, 2014The week long Furious 7 trailer launch marketing campaign has finally come to its epic conclusion. Universal has released various featurettes highlighting what makes the series so fantastic, but now the moment we have all be waiting for has finally arrived. The first trailer for Furious 7. Vin Diesel, Paul… Read More
What Makes an Ad Campaign a Success? Viral, of Course December 4, 2009Science Daily has written an interesting article about ad campaigns online. In particular they are looking at what makes some online campaigns successful and why do others fail. The answer seems to be quite simple really, and restaurants in particular have known the answer for a long time…..Word of mouth!… Read More
Nicorette Ad Re-Enacts Classic Movie Scenes April 9, 2010April 9, 2010Nicorette has a new commercial where they recreate famous movie scenes that include cigarettes. Only they replace the cigarettes with their Inhalator, which is meant to give nicotine to smokers in a way they are familiar with. Does it work in making it look cool? Watch after the break and… Read More