Movie Blogs Receive Tasty “Teenage Mutant Ninja Turtle” Viral Marketing Trailer Promotion Michael Lee, March 27, 2014March 27, 2014 CinemaCon is nearing the tale end of its conference, and with so many studio panels pushing their upcoming tentpoles, it’s very likely that some studios will get writers and bloggers to fall in love with their movies with some viral marketing pitches.This morning some writers received a delicious wake up call as Paramount delivered pizzas to their doorstep. If you are a geek, you might know that these pizzas were given out to help promote the release of the new Teenage Mutant Ninja Turtles trailer. Hit the jump to see how the viral marketing promotion kicked off.Here is from Silas Lesnick from Comingsoon.net And here is another from Peter Sciretta from Slashfilm You may have noticed the TurtlesTrailer.com website marked at the top of the Pizza Hut pizza box. Typing this in would take you to the offical website where if you typed in the passcode “Ooze” you would see the official trailer.Opening in theaters on August 8, the Jonathan Liebesman-directed Teenage Mutant Ninja Turtles reboot stars Megan Fox, Pete Ploszek, Noel Fisher, Jeremy Howard, Alan Ritchson, Danny Woodburn, William Fichtner, Will Arnett, Whoopi Goldberg, and more. Michael Bay produced. ARGs & Campaigns Viral Marketing Viral News Alan RitchsonDanny WoodburnJeremy HowardJonathan LiebesmanMegan FoxMichael BayNoel FisherParamount PicturesPete PloszekTeenage Mutant Ninja TurtlesWhoopi GoldbergWill ArnettWilliam Fichtner
Rooster Teeth’s IndieGoGo Project “Lazer Team” Reaches $1 Million In Record Time June 9, 2014June 9, 2014From the people who brought you Red Vs. Blue comes an IndieGoGo campaign most of you have seen already. The very popular YouTube channel Rooster Teeth, which has 5 million followers and up to 2 billion views, started out as a Halo parody between red and blue players, turned to… Read More
“Godzilla” Trailer: You’re Hiding Something Out There February 25, 2014February 25, 2014So after a couple of small viral campaigns to drive up some anticipation, Warner Bros. has released the first full trailer for Godzilla. Hit the jump to see it. Read More
Peter Jackson Starts Production Vlogs For “The Hobbit” April 15, 2011When Peter Jackson was directing The Lord of the Rings trilogy starting in 2000, he would periodically post video blogs from the set of the films. At the time, it was a rather innovative idea, considering YouTube was years away, and video sharing on the Internet as a whole was… Read More