Movie Blogs Receive Tasty “Teenage Mutant Ninja Turtle” Viral Marketing Trailer Promotion Michael Lee, March 27, 2014March 27, 2014 CinemaCon is nearing the tale end of its conference, and with so many studio panels pushing their upcoming tentpoles, it’s very likely that some studios will get writers and bloggers to fall in love with their movies with some viral marketing pitches.This morning some writers received a delicious wake up call as Paramount delivered pizzas to their doorstep. If you are a geek, you might know that these pizzas were given out to help promote the release of the new Teenage Mutant Ninja Turtles trailer. Hit the jump to see how the viral marketing promotion kicked off.Here is from Silas Lesnick from Comingsoon.net And here is another from Peter Sciretta from Slashfilm You may have noticed the TurtlesTrailer.com website marked at the top of the Pizza Hut pizza box. Typing this in would take you to the offical website where if you typed in the passcode “Ooze” you would see the official trailer.Opening in theaters on August 8, the Jonathan Liebesman-directed Teenage Mutant Ninja Turtles reboot stars Megan Fox, Pete Ploszek, Noel Fisher, Jeremy Howard, Alan Ritchson, Danny Woodburn, William Fichtner, Will Arnett, Whoopi Goldberg, and more. Michael Bay produced. ARGs & Campaigns Viral Marketing Viral News Alan RitchsonDanny WoodburnJeremy HowardJonathan LiebesmanMegan FoxMichael BayNoel FisherParamount PicturesPete PloszekTeenage Mutant Ninja TurtlesWhoopi GoldbergWill ArnettWilliam Fichtner
Sci-Fi Short “R’ha” Grabs Attention of Internet and Hollywood January 14, 2013January 14, 2013A few days ago, a video was posted to Vimeo that the Internet buzzing over the weekend. With over half a million views and universal praise, the response to the sci-fi short R´ha would be impressive on its own. Add in that the effects look Hollywood good and that it… Read More
“Green Lantern” Viral Update: New Blog Postings Respond To Audio Clip of Parallax June 3, 2011June 3, 2011We are a mere two weeks away from the release of Warner Brothers Pictures The Green Lantern, and since viral campaigns are our specialty, we noticed some activity with the viral marketing. Since our last update, we reported that Dr. Waller has been sending out responses to readers of the… Read More
Trayvon Martin Case Affects Marketing For Fox’s “Neighborhood Watch” March 28, 2012March 28, 2012You might not think that the public discourse on the Trayvon Martin shooting would have much impact on Hollywood, but there has been an unexpected result. 20th Century Fox has had to change their marketing for their upcoming sci-fi comedy Neighborhood Watch. Get the details after the jump. Read More