Movie Blogs Receive Tasty “Teenage Mutant Ninja Turtle” Viral Marketing Trailer Promotion Michael Lee, March 27, 2014March 27, 2014 CinemaCon is nearing the tale end of its conference, and with so many studio panels pushing their upcoming tentpoles, it’s very likely that some studios will get writers and bloggers to fall in love with their movies with some viral marketing pitches.This morning some writers received a delicious wake up call as Paramount delivered pizzas to their doorstep. If you are a geek, you might know that these pizzas were given out to help promote the release of the new Teenage Mutant Ninja Turtles trailer. Hit the jump to see how the viral marketing promotion kicked off.Here is from Silas Lesnick from Comingsoon.net And here is another from Peter Sciretta from Slashfilm You may have noticed the TurtlesTrailer.com website marked at the top of the Pizza Hut pizza box. Typing this in would take you to the offical website where if you typed in the passcode “Ooze” you would see the official trailer.Opening in theaters on August 8, the Jonathan Liebesman-directed Teenage Mutant Ninja Turtles reboot stars Megan Fox, Pete Ploszek, Noel Fisher, Jeremy Howard, Alan Ritchson, Danny Woodburn, William Fichtner, Will Arnett, Whoopi Goldberg, and more. Michael Bay produced. ARGs & Campaigns Viral Marketing Viral News Alan RitchsonDanny WoodburnJeremy HowardJonathan LiebesmanMegan FoxMichael BayNoel FisherParamount PicturesPete PloszekTeenage Mutant Ninja TurtlesWhoopi GoldbergWill ArnettWilliam Fichtner
Disneyland’s ElecTRONica Starts Tonight, Video and Pictures Available October 8, 2010January 20, 2012Last month we told you how Disney was looking to promote and capitalize on the buzz for Tron Legacy by creating “ElecTRONica” in Disneyland’s California Adventure. Essentially turning the Hollywood backlot into a Tron party, the event started to tonight and we have more details, including video and photos, after… Read More
Super Bowl Trailers Weekly: “Captain America: The Winter Soldier”, “The Amazing Spider-Man 2”, “Noah”, And More February 1, 2014Trailers Weekly is a feature in which we bring you the most popular and talked about trailers of the week. Sharing trailers is a classic viral practice, and trailers are still the most mainstream way for people to learn about movies. Since it’s Super Bowl weekend, we’ve got an exclusive… Read More
The Green Hornet Gets Augmented September 13, 2010September 13, 2010We haven’t had a lot of augmented reality news lately, which has led me to believe the fad, which looks to have reached its movie advertising peak last year, has started to fade. Fortunely it’s not completely dead, as Columbia Pictures’ The Green Hornet lets you test out the Black… Read More