“Transcendence” Viral Videos Makes Their Presence Known Michael Lee, March 28, 2014March 28, 2014 Since the release of the three viral videos promoting Transcendence, all we have managed to see from the film is a fun game that measures your technology dependency. With the film closing in on it’s April release, the viral marketing it starting to kick up once again.This time, there are two new viral videos from R.I.F.T. (Revolutionary Independence From Technology), the organization, led by Kata Mara‘s character, that protests the erratic advancement of technology. Hit the jump to see what they have to say.Thanks to The Playlist via Slashfilm for these videos.The “This is just the beginning” video makes me think that there will be more protest videos from R.I.F.T. Transcendence’s themes are just begging to be a part of a viral marketing campaign, and with R.I.F.T. being a vital part of the film, it is quite possible that there is more to come. Or maybe we can see more from Will Caster (Johnny Depp). We’ll keep you posted as this intriguing viral marketing campaign continues. Dr. Will Caster (Johnny Depp) is the foremost researcher in the field of Artificial Intelligence, working to create a sentient machine that combines the collective intelligence of everything ever known with the full range of human emotions. His highly controversial experiments have made him famous, but they have also made him the prime target of anti-technology extremists who will do whatever it takes to stop him. However, in their attempt to destroy Will, they inadvertently become the catalyst for him to succeed—to be a participant in his own transcendence. For his wife Evelyn (Rebecca Hall) and best friend Max Waters (Paul Bettany), both fellow researchers, the question is not if they can…but if they should. Their worst fears are realized as Will’s thirst for knowledge evolves into a seemingly omnipresent quest for power, to what end is unknown. The only thing that is becoming terrifyingly clear is there may be no way to stop him.The Playlist via Slashfilm Viral Marketing Viral News Viral Videos Johnny DeppKate MaraRIFTTranscendenceWally PfisterWarner Bros
Comic-Con 2012: “The Dark Knight Rises” Bat Signal Search Twitter Contest July 13, 2012July 13, 2012We are now officially one week away from the release of The Dark Knight Rises! Warner Bros. is out at the San Diego Comic-Con this week promoting the upcoming release, along with several other films. They’re giving fans a chance to win a special advance screening of The Dark Knight… Read More
Breaking Bad: Loaded With Viral! March 19, 2010April 7, 2010The critically acclaimed show, Breaking Bad, is just about to enter it’s third season in a couple of days on the AMC network, and the series is filled with all types of viral marketing, it’s been keeping me busy, and hopefully I don’t leave anything out. The show is centered… Read More
“Kill Cam Live”: The First Interactive Social Networking Film October 31, 2011Inspired by the success of the Paranormal Activity franchise, up-and-coming director John Darko, has been working on a unique social horror project that follows a group of college students as they participate in an experiment to study the effects of solely communicating through social media…until something goes wrong. You can… Read More