“Transcendence” Viral Videos Makes Their Presence Known Michael Lee, March 28, 2014March 28, 2014 Since the release of the three viral videos promoting Transcendence, all we have managed to see from the film is a fun game that measures your technology dependency. With the film closing in on it’s April release, the viral marketing it starting to kick up once again.This time, there are two new viral videos from R.I.F.T. (Revolutionary Independence From Technology), the organization, led by Kata Mara‘s character, that protests the erratic advancement of technology. Hit the jump to see what they have to say.Thanks to The Playlist via Slashfilm for these videos.The “This is just the beginning” video makes me think that there will be more protest videos from R.I.F.T. Transcendence’s themes are just begging to be a part of a viral marketing campaign, and with R.I.F.T. being a vital part of the film, it is quite possible that there is more to come. Or maybe we can see more from Will Caster (Johnny Depp). We’ll keep you posted as this intriguing viral marketing campaign continues. Dr. Will Caster (Johnny Depp) is the foremost researcher in the field of Artificial Intelligence, working to create a sentient machine that combines the collective intelligence of everything ever known with the full range of human emotions. His highly controversial experiments have made him famous, but they have also made him the prime target of anti-technology extremists who will do whatever it takes to stop him. However, in their attempt to destroy Will, they inadvertently become the catalyst for him to succeed—to be a participant in his own transcendence. For his wife Evelyn (Rebecca Hall) and best friend Max Waters (Paul Bettany), both fellow researchers, the question is not if they can…but if they should. Their worst fears are realized as Will’s thirst for knowledge evolves into a seemingly omnipresent quest for power, to what end is unknown. The only thing that is becoming terrifyingly clear is there may be no way to stop him.The Playlist via Slashfilm Viral Marketing Viral News Viral Videos Johnny DeppKate MaraRIFTTranscendenceWally PfisterWarner Bros
Tron Legacy at Comic-Con: Viral Update and Video of Panel, Press Conference, and Flynn’s Arcade July 23, 2010October 18, 2011Wow, yesterday really was Comic-TRON here in San Diego, and I’ve got the video to prove it. After a great Disney panel that featured 90% Tron Legacy, the scavenger hunt began to get access to Flynn’s Arcade. I was fortunate enough to get in, and it was amazing. The fun… Read More
“TRON: Legacy” UK Premiere and Aftershow Videos December 7, 2010The UK film blog HeyUGuys had the UK Premiere of TRON: Legacy covered rather thoroughly with their video report and photos, as well as their report on the aftershow. For all the cool photos and details, check out the site, but you can see the videos for both events right… Read More
Watch The Office Employees Talk About The Olympics February 22, 2010February 22, 2010NBC may be getting a lot of flack lately for (amongst other things) their tape delayed coverage of the 2010 Winter Olympics, but they are definitely promoting the heck out of it. Check out their latest cross promotion involving a little paper company after the jump. Read More