“Transcendence” Viral Videos Makes Their Presence Known Michael Lee, March 28, 2014March 28, 2014 Since the release of the three viral videos promoting Transcendence, all we have managed to see from the film is a fun game that measures your technology dependency. With the film closing in on it’s April release, the viral marketing it starting to kick up once again.This time, there are two new viral videos from R.I.F.T. (Revolutionary Independence From Technology), the organization, led by Kata Mara‘s character, that protests the erratic advancement of technology. Hit the jump to see what they have to say.Thanks to The Playlist via Slashfilm for these videos.The “This is just the beginning” video makes me think that there will be more protest videos from R.I.F.T. Transcendence’s themes are just begging to be a part of a viral marketing campaign, and with R.I.F.T. being a vital part of the film, it is quite possible that there is more to come. Or maybe we can see more from Will Caster (Johnny Depp). We’ll keep you posted as this intriguing viral marketing campaign continues. Dr. Will Caster (Johnny Depp) is the foremost researcher in the field of Artificial Intelligence, working to create a sentient machine that combines the collective intelligence of everything ever known with the full range of human emotions. His highly controversial experiments have made him famous, but they have also made him the prime target of anti-technology extremists who will do whatever it takes to stop him. However, in their attempt to destroy Will, they inadvertently become the catalyst for him to succeed—to be a participant in his own transcendence. For his wife Evelyn (Rebecca Hall) and best friend Max Waters (Paul Bettany), both fellow researchers, the question is not if they can…but if they should. Their worst fears are realized as Will’s thirst for knowledge evolves into a seemingly omnipresent quest for power, to what end is unknown. The only thing that is becoming terrifyingly clear is there may be no way to stop him.The Playlist via Slashfilm Viral Marketing Viral News Viral Videos Johnny DeppKate MaraRIFTTranscendenceWally PfisterWarner Bros
Warner Bros. Grows Bacteria Billboard For “Contagion” September 9, 2011Usually when we talk about “viral”, we don’t mean it in the literal sense. This time the multiple meanings for the word collide for the action-thriller Contagion, which is about the rapid spread of a deadly disease. Warner Bros. recently built and displayed a special Billboard in Toronto, Canada that… Read More
The Boondock Saints: Viral Made Simple February 9, 2010February 9, 2010Back in December, I wrote an article discussing the old school word of mouth viral for the film The Boondock Saints, and how it was relying strictly on how bad it’s fans wanted to see the first film in the theaters. No flashy gimmicks. No websites with secret passwords (although… Read More
As You Might Have Guessed, “The Five-Year Engagement” Has A Wedding Blog January 14, 2012It seems like only yesterday that we were talking about wedding blogs becoming the viral website of choice for television shows (in fact it was yesterday). Not to be upstaged, the romantic comedy film The Five-Year Engagement, starring Jason Segel and Emily Blunt have their own wedding blog. Get the… Read More