New “The Grand Budapest Hotel Posters” Character Posters and Spotify Playlists Michael Lee, April 8, 2014April 8, 2014 Last week we posted the new character posters from The Grand Budapest Hotel, which was complimented by personalized Spotify playlists. These posters and playlists celebrated the quirky achievement for Wes Anderson‘s newest film. Now three more posters and spotify playlists have popped up online, and they are equally as charming as quirky as the last set of posters and playlists. Hit the jump to check them all out and hear the new music. It’s great to see that the Fox Searchlight Pictures marketing team has embraced the idea of viral marketing. It’s really no surprise though. They’ve done it a couple of times in the past, but for The Grand Budapest Hotel, they seem to be stepping it up a notch. The three new posters and playlists below are for Ralph Finnes, Saorise Ronan, and Tony Revolori‘s characters. Owen Wilson. The Grand Budapest Hotel is out now in theaters. Wes Anderson‘s The Grand Budapest Hotel recounts the adventures of Gustave H, a legendary concierge at a famous European hotel between the wars, and Zero Moustafa, the lobby boy who becomes his most trusted friend. The film also stars F. Murray Abraham, Edward Norton, Mathieu Amalric, Adrien Brody, Willem Dafoe, Léa Seydoux, Jeff Goldblum, Jason Schwartzman, Jude Law, Tilda Swinton, Harvey Keitel, Tom Wilkinson, Bill Murray, and Owen Wilson. ARGs & Campaigns News Viral Marketing Viral News Fox Searchlight PicturesRalph FineesSaorise RonanThe Grand Budapest HotelTony Revolori
“Robocop” Remake Goes Viral With OmniCorp Website July 7, 2012 We’ve seen almost nothing from the 2013 Robocop remake that stars Gary Oldman, Samuel L. Jackson, and Joel Kinnaman as the title character. Fortunately, MGM is changing that with a new viral website for OmniCorp, the company featured in the original series and now the reboot. Hit the jump for… Read More
Angry Birds Teams Up With “Rio” January 31, 2011 On April 15th, 20th Century Fox and Blue Sky Studios will be bringing you the animated film Rio, about a rare bird that gets sent to Rio de Janiero to mate. As a clever cross-promotion, Rovio’s popular Angry Birds game for mobile devices will get a Rio version in March…. Read More
Super 8 Updates: More Trailer Photos and E-mailed Certificates February 14, 2011February 15, 2011 Last week we told you that the online version of the Super 8 trailer was being updated regularly (more or less daily) with new images hidden in the final shot of the Super 8 camera lens. The images fit together like a puzzle, so see how the puzzle looks so… Read More