‘The Grand Budapest Hotel’ Marketing Jazzes Up New Posters With Spotify Playlists Michael Lee, April 4, 2014April 4, 2014 In the four weeks since its release, Wes Anderson‘s The Grand Budapest Hotel has grossed over $25 million. Not bad for a film that’s been open in only 1,200 theaters. The film’s marketing campaign has matched Anderson’s quirkiness with fun websites and hilarious trailers.Now new interactive posters have popped up online. Teaming up with Spotify, Fox Searchlight Pictures have unveiled a set of new character posters with personalized Spotify playlists. Mashable was able to obtain these playlists created by the films music supervisor Randall Poster. Check them out below. So what do you think? Do these playlists mirror these character posters?Wes Anderson‘s The Grand Budapest Hotel recounts the adventures of Gustave H, a legendary concierge at a famous European hotel between the wars, and Zero Moustafa, the lobby boy who becomes his most trusted friend. Starring Ralph Fiennes, F. Murray Abraham, Edward Norton, Mathieu Amalric, Saoirse Ronan, Adrien Brody, Willem Dafoe, Léa Seydoux, Jeff Goldblum, Jason Schwartzman, Jude Law, Tilda Swinton, Harvey Keitel, Tom Wilkinson, Bill Murray, Owen Wilson, and introducing Tony Revolori. The film is out in theaters now. ARGs & Campaigns Viral Marketing Viral News Fox Searchlight PicturesSpotifyThe Grand Budapest HotelWes Anderson
iPhone 4: New Video Features, Commercial Directed By Academy Award Winner Sam Mendes June 7, 2010June 7, 2010Apple Inc. has a storied history of using accomplished directors for their commercials. They usually reserve the effort for big changes or campaigns, and their latest is no different. The Cupertino-based computer company has tapped Oscar winner Sam Mendes (American Beauty) to direct a commercial for the iPhone 4, announced… Read More
Viral Video Round Up: The Internship, Ricky Gervais, Game of Thrones, and More! June 16, 2013The Internet is full of videos related to movies, whether they be fan made, studio made, or somewhere in between. We regularly bring you the best, most interesting, or just plain weirdest, and today we do it again. Check out the latest viral videos after the break. Read More
Piranha 3D Footage Needs To Be Taken Down July 31, 2010September 3, 2010You would think that a title like that would proclaim my love for new footage and excitement, and how bootlegged footage like the one from Thor, or the phony tracks from Tron: Legacy should have no place in this world. One can also look at that statement to remove the… Read More