Watch The First Six Minutes Of “The Upper Footage” Michael Lee, May 6, 2014May 6, 2014 Thanks in part to the relative IndieGoGo campaign success and its success on Viemo, the people behind The Upper Footage faux documentary have decided to reinvest in their passion project and release new marketing materials such as trailers, clips, an updated website, and introductory pieces. In light of this the filmmakers have released a brand new updated version of their last introductory video by releasing new footage and the opening six minutes of the film. Hit the jump to check it out. The film is an edited version of 393 minutes of footage recovered from the night of December 28th, 2009 in which a group of young socialites were involved in the death and cover-up of a young woman. While the filmmakers claim this to be real (the woman’s face and true identity are withheld in the film), there has been a lot of speculation over the years.Here is the opening six minutes:In the past, The Upper Footage marketing campaign consisted of whether or not the film is real or not, and have gone to posting fliers on public walls in New York City. The film has been making a few theater rounds in the past year, and saw much bigger success on Viemo. That success lead to this new campaign, and Quentin Tarantino reportedly buying into the project by investing some of his own money into it.It should be interesting to see how much further this project can go, hopefully word of mouth can help spread the word about The Upper Footage, because its exciting premise certainly deserves some of your attention. ARGs & Campaigns News Viral Marketing Viral News The Upper Footage
Comic-Con 2009: Pre-Game Viral Marketing July 22, 2009June 6, 2010Woohoo! Comic-Con starts tomorrow down in San Diego, California. Make sure to follow our Comic-Con coverage live from staff writer David! Alright, down to business. The show starts tomorrow and people who are already down there are spotting early viral marketing from different movies, namely 2012 and District 9. On… Read More
TRON Bits: Tribute Animation Video and Mondo Glow In the Dark Posters December 16, 2010December 16, 2010YouTube user Scott Malo sent us over a TRON: Legacy Tribute Animation video that he and his animation team put together, and it’s pretty cool. We also have two retro TRON and TRON: Legacy posters (respectively) from The Alamo Drafthouse Cinema & Mondo in partnership with Sideshow Collectibles. Check out… Read More
Viral Marketing Check Out The “TRON: Legacy” Light Show In Norway December 13, 2010Disney is pulling out all the stops in promoting Friday’s theatrical opening of TRON: Legacy around the world. Last weekend saw a projection light show in London, and now the Mouse House has put on another light show in Norway, this time at the Indekshuset building in Oslo. Check out… Read More