News of the Day: Disney acquires Marvel Alex Gerage, August 31, 2009September 9, 2009 For those that have not already heard, it was announced this morning that Disney has purchased Marvel Entertainment for 4 billion dollars. Head over to SuperHeroHype to look at the press release and updates that are emerging (including a supposed meeting between John Lassiter and Marvel last week). In addition, CNBC has some reaction from Disney CEO Robert Iger.This is an absolutely huge story that might forever change some of our favorite superhero properties on film. I think there are a lot of opportunities that a company that Disney provides for filmmakers, mostly through financial resources. The question becomes will the creative brain trust at Marvel be compromised due to Disney’s influence. I’d like to think Disney is smarter than that, and maybe they’re looking to expand their demographics by acquiring more adult-ish oriented properties.From a viral marketing point of view, I think there is a very good chance we may see the last of viral campaigns with Marvel characters. I say this is because Disney has little reason to devote resources to a niche specific marketing campaign when they own theme parks, stores, and television stations. They’re films have always been marketed through traditional means due to their sheer size, and I don’t see that changing now.What are your thoughts about this? Does the sound of a Pixar-Marvel animation film just get you giddy with joy? Or do you feel the portrayal of Marvel characters will be toyed with to meet the family-friendly product Disney seeks? Leave your comments below. News
Comic-Con: True Blood Comic Released July 22, 2010July 22, 2010For those lucky enough to be attending Comic-Con this week, head along to the IDW booth. There you’ll be able to get your hands on 2 limited edition copies of the new True Blood comic book that has been released to compliment the successful HBO TV show. Read More
LOST DVD To Include 12-14 Minute Epilogue May 27, 2010In an interview Michael Emerson, who played Ben on LOST, gave on G4’s Attack of the Show, the actor admits that a 12-14 minute scene was shot for the Complete Collection DVD that goes into the what happens on the Island after Hurley takes over as protector. Watch the interview… Read More
Listen: “Olympus Has Fallen” Press Conference March 19, 2013March 19, 2013The action-packed Olympus Has Fallen, about a former Secret Service agent who has to stop the takeover of the White House, opens in theaters this Friday. We’ll have our review on Thursday afternoon, but while you wait, you can listen to the press conference where the cast and director talked… Read More
I loved the article, the only thing is Tron Legacy is a Disney movie, and they’ve hired 42 Entertainment to run a viral campaign.
You’re right Nick, that did slip my mind. Hopefully a 42 E. relationship can be strengthened and carried over to cover some upcoming Marvel films as well.