Become A Receiver With “The Giver” Interactive Contest Sabina, May 9, 2014 For the release of The Giver, The Weinstein company has rolled out an immersive viral campaign that takes fans to different platforms in order to reflect the themes of the movie. What’s super awesome about these sites is that they take social media and use it as a tool to engage their audience to participate in the world of the movie.More on how you can enter and what you can win after the jump.You actually start off with videos starring Jeff Bridges to inform you about each unique theme. Then you start a community profile that shows you tasks to complete within the periods theme. The most inspired posts are considered for prizes, the more you fulfill the bigger the prize. It’s anything from Spotify subscriptions to trips to Disneyworld (These represent happiness).Then in about two weeks you meet with Bridges for the next interactive meeting and theme. The experience is best when used in conjunction with Google Chrome as it’s speech recognition tech meshes with the questions The Giver asks and responds to (Limited as its to your ‘yes’ or ‘no’ questions).With The Giver’s 16 week challenge, fans can participate in a campaign that not only benefits the users but also a charity of their choice. Every winner gets a sum of money donated to a charity of their choice. So hop on, make a profile and most importantly get creative! Each task will include “training” and ask you to submit your own memories, showcase what the themes mean to you and of course spread the word about the film. You even can be featured to be a citizen of the week.During the final two weeks of the campaign (The Ceremony), the top 10 point earner will be put to a vote for the Grand Prize as the “The Reciver” and they’ll take home $10,000 cash and that sum met as a donation to their charity.Here are key links to get started:Login, complete your profile and this week’s instructions. You will then be rewarded your SEED badge and be ready to join the Community.The Giver Challenge: http://thegiverchallenge.com/ The Memory Deposit: http://thegivermemory.tumblr.com/ The Giver Experience: https://thegiverfilm.com/ ARGs & Campaigns Contests News Viral Marketing Jeff BridgesThe GiverThe Weinstein Company
Viral Video: “Transformers: Age Of Extinction” Shares Its Own Facebook Movie February 11, 2014February 11, 2014If you logged onto Facebook in the past few weeks, chances are you saw a friend post a Facebook movie, which encapsulated some of your best moments captured on Facebook. Now this was the celebrate the social media platform’s tenth birthday, and some turned there own Facebook movie into a… Read More
“Mad Men” Press Release Goes Viral June 17, 2013June 17, 2013Mad Man has been described in many ways, and if you don’t believe me, just count the number of awards the show was earned throughout its televised run. But last night’s episode is the one that everyone seems to be talking about, something someone on facebook or twitter wold have… Read More
Super 8 Countdown Ends: New Images and Website May 13, 2010June 12, 2010The countdown on ScariestThingIEverSaw.com ended tonight, and we got the next chapter in Super 8 viral. Once all 134640 bytes downloaded, we got more access to the PDP-11 computer console, which led to some interesting images, which themselves led us to a new viral website. Find out all the details… Read More