Intro to “9” Viral Campaign Dan Koelsch, June 17, 2009July 7, 2009 The trailer for Tim Burton’s latest freak show film 9 has been attached to pretty much every major film this summer. But don’t think Focus Features, the studio behind the computer-animated film about rag dolls in a dystopian future, is settling for just regular ads. The film now has both a Facebook page for the scientist who created the dolls, as well as an interactive viral website, dubbed 9experiment.com, that shows the scientist’s laboratory. Both sites give you tons of background into both the scientist (Facebook) and the setting/story in general (9experiment). The laboratory site is relatively new (June 12th), but I was shocked to find that the Facebook page was created in mid-April. I hadn’t heard anything about it. The scientist updates it regularly with his thoughts, relevant videos, and his progess on the B.R.A.I.N. project.What’s this B.R.A.I.N. project? Glad you asked. It stands for Binary Reactive Artificially Intelligent Neurocircuit. From my quick perusing of the facebook page, along with listening to some of the story on 9experiment.com, B.R.A.I.N. is society’s attempt at creating peaceful, helpful artificial intelligence. Based on the premise of the film, it appears that attempt went horribly wrong. This project is funded by the government, but no nation or recognizable entity is identified, just the title of Chancellor and the term “Nation” are used. This seems to be done on purpose, most likely to avoid having to base anything on reality to give the film more freedom.The lab site has an intro from Elijah Wood (who voices the title character), along with some videos, images, journal entries, audio describing the events leading up to the film, and other tidbits. Most of these sections are not complete, so you should check back periodically to see/hear more. What do you think? I wasn’t very interested in the film, but this definitely got me to notice it. Seems like a rich story, though I’m usually on the fence with Tim Burton animated flicks. Thanks to Scott from the forums for the heads up. 9 releases on September 9th (9/9/09, get it?). Check out the trailer below. Viral Marketing 9
Could This Weird Video Be Viral for a Band? December 9, 2009March 16, 2010Thanks to the lack of a comprehensive viral campaign the likes of District 9 or 2012, we have a little more time now to find some more obscure viral. Check out the video below, posted on a YouTube account titled “iamamiwhoami“. I have to warn you first that it’s a… Read More
New Surrogates TV Spot September 2, 2009September 2, 2009With the release of Surrogates on September 25th, the advertising campaign is stepping up. We reported yesterday that a twitter account has been set up (@VSILabs) and they have recently made their first tweet directing you to the choose your surrogate on the website. Today we have some new footage… Read More
See Blueprint of “X-Men: Days of Future Past” Sentinels Head August 14, 2013The Twitter account for next May’s X-Men: Days of Future Past has been posting some cool content lately, and yesterday they tweeted out a sketched blueprint of the head of a Sentinel, the large robots in the future that protect humans from mutants. Take a look after the break. Read More
It’s only produced by Tim Burton, Shane Acker is the creator and director. You can see the short film version of the movie online. Probably gonna be pretty cool.