Theaters Encouraging Audiences To Use Shazam During Movie Preshow Michael Lee, May 15, 2014May 15, 2014 In the days where Alamo screens a voicemail of an angry moviegoer being kicked out of a theater for using her phone during a film and being shot during trailer, there shouldn’t be any real reason for theaters to encourage audience to use their smartphone – or any phone for that matter – before, during, or after a film. But they found away.Sony has already experimented the use of Shazam on The Amazing Spider-Man 2. Audiences who were smart enough to pull out their phones while the after credit song played were treated to a post credit scene on their phone where they were teased with what looks like the six villains that make up the Sinister Six.Now theater companies are catching on to the Shazam craze, and have found a way to utilize the smartphone app to bring audiences closer to the experience. Hit the jump to find out how.In a new deal between Shazam and NCM Media Networks, you will now be able to use the app during the preshow of every movie starting this weekend. NCM is best known for their FirstLook behind the scenes look that are screened before every showing. So using Shazam during these segements will unlock even more info about the subject, purchase options, and more. TechCrunch was the first to report on the news.A Shazam spokesman told TC that “every single piece of FirstLook content, both ads and otherwise, will be Shazam-able, although the exact experience will vary from segment to segment.”These FirstLook segments can be seen across major theaters like Regal, AMC, and Cinemark, with about 20,000 screens showing the company’s stuff in the US. So with Shazam going beyond music, and moving onto TV Shows and Films, the integration doesn’t come off as a complete surprise.But I can’t remember a time where I had any interest in researching any of the FirstLook promotions I have seen, in fact I don’t know of anyone who can remember one of them. So asking me to pull out my phone and use the app to find out about the subject I could be less interested in is asking a lot. What makes it even worse is that this deal comes at a time where people already don’t like seeing phones being used before, during, or after a film.I just hope Shazam doesn’t get the idea of using their app during the actual film itself. Apps FirstLookNCM Media NetworksShazam
Universal Pictures And Spritz Will Help You To Read Like “Lucy” July 14, 2014July 14, 2014Movie websites are quickly falling by the wayside thanks in part to social media. Instead of fans constantly checking up on a particular website only to see no updates, Facebook, Twitter, Vine, and other social media platforms can bring those updates to the respective platforms in an instant. But on… Read More
TubeRank Helps You Create Viral Videos February 12, 2013Viral videos are difficult to make. How can you be sure that your video will inspire people to share and talk about it? TubeRank is an online app from VAN that is designed specifically to help you come up with ideas with viral potential. Just select the triggers, interests, and… Read More
Track The IMDB Ratings Of Your Favorite TV Shows With GraphTV March 21, 2014If you ever wondered what all the IMDB rating numbers on individual episodes of your favorite shows would look like as a collective, well, as they as, there is an app for that. The nifty tool let’s you visually explore the ratings of TV shows in the IMDB database. Now… Read More