Get A Rock-Hard Bod By Joining Dwayne “The Rock” Johnson’s ‘Team Hercules’ Campaign Caleb Hamilton, June 13, 2014June 13, 2014 Dwyane Johnson stars as the Greek mythological hero Hercules in Paramount’s upcoming film, Hercules. In order to get into shape, Johnson had to endure a grueling 20-week regimen which included a “crazy diet”. Many film fans may wonder what goes into getting ripped for a character like Hercules, well The Rock wants to tell you the secret to becoming a warrior. Paramount Pictures has launched #TeamHercules, a social media campaign designed to help people get motivated and active. More after the jump.To get started, you should follow Dwayne on Twitter, Facebook and Instagram. From those social media outlets, you’ll get access to workouts, diet information and motivational videos from The Rock himself! You can engage with other participants by using the #TeamHercules hashtag and discover other Tweets and photos. You’re also encouraged to submit your own photos and motivational messages as you follow the workouts and diet tips released over the course of the campaign. Check out Dwayne’s first video message below.Will you become a warrior and join #TeamHercules?Haunted by a sin from his past, Hercules (Dwayne Johnson) has become a mercenary. Along with five faithful companions, he travels ancient Greece selling his services for gold and using his legendary reputation to intimidate enemies. But when the benevolent ruler of Thrace and his daughter seek Hercules’ help to defeat a savage and terrifying warlord, Hercules finds that in order for good to triumph and justice to prevail… he must again become the hero he once was… he must embrace his own myth… he must be Hercules.Hercules is in theaters July 25th! News Social Networks Viral Marketing Viral Videos FacebookFitnessHerculesInstagramMGMParamountTeamHerculesTwitter
Train Railings Turn To Lightsabers in Japan September 26, 2011To promote the September 16th Blu-ray release of Star Wars: The Complete Saga in Japan, 20th Century Fox Home Entertainment Japan turned handrails of trains in Tokyo into lightsabers. According to Japan Trends, this is the first time the handrails have ever been used for advertising. See another photo after… Read More
You Had One Job, Sony! “Elysium” and “RoboCop” Each Pushed Back Several Months October 16, 2012October 16, 2012As of yesterday morning, there were only two viral campaigns on the horizon for 2013, Elysium and RoboCop, and both are being released by Sony’s Columbia Pictures. However, yesterday afternoon Sony announced new dates for the two films, as well as Cloudy With a Chance of Meatballs 2. Details after… Read More
Infographic Highlights Most Noteworthy Viral Activity of 2012 January 16, 2013January 16, 2013Nothing can convey numbers and statistics in an understandable way quite like an infographic. Seemingly proving that sentiment, the fine folks at The Viral Ad Network have put together a nifty little infographic summarizing the viral activity of 2012—the biggest viral videos, viral brands, and how they were shared among… Read More