“The Hunger Games: MockingJay Part 1” Viral Site Profiles District Heroes Michael Lee, June 19, 2014June 19, 2014 The marketing for The Hunger Games film adaptations have been innovative, interactive, and most importantly have been fun. Between the two major viral websites: The Captiol Pn and Captiol Courture, and the massive fan signings and movie premieres, fans have always had access to being a part of the Hunger Games, in one way or another. It’s almost as if they were in Panem itself.With the franchise winding down to its final two films, Lionsgate is ramping up the marketing machine again for The Hunger Games: Mockingjay Part 1. To start it off, the studio has released a brand new set of posters that honors the heroes or respective districts. These posters come from the Capitol, the nefarious government which forces each district to pick two of young citizens to fight in a battle royale. So what could they be scheming now that the latest Hunger Games has come to an end? Hit the jump to see all the new posters.Lionsgate has done an amazing job with the marketing for the film, never straying too far away from the themes of the source material. Beauty, excess, violence, an oppressive government are just some of the aspects we have already seen. But the Captiol.pn has been the forefront of the marketing campaign, which is constantly being updated and tailored to fit each upcoming film. These latest batch of posters don’t focus on Katniss Everdeen (Jennifer Lawrence) though, or any of the other characters for that matter. Instead they center on the citizens that go unnoticed, whom the Captiol are now calling heroes. Each hero represents their respective district in a manner that would honor the hard work of all its citizens.But behind each of these posters, lurks an evil. So check out all of the posters below, and see if you can find them. The irony of these posters is that while the Capitol are portraying these citizens as heroes, they are being treated poorly. Take the young girl from District 12, who seems to have been forced into child labor, or the amputee of District 12, the lumber district. He may look like a hero because he walks with a prosthetic leg made of sources of his district, but taking a deeper look we see he is just another piece of wood.There are themes of the Captiol’s oppression throughout these pictures, its almost as if they were taken against their will or made to represent how powerless the citizens are.You can find out more about the Heroes of Panem on the official Hunger Games viral site, Captiol.pn.The Hunger Games: Mockingjay Part I opens in theaters on November 21, 2014. ARGs & Campaigns Viral Marketing Viral News LionsgateThe Hunger GamesThe Hunger Games: Mockingjay Part 1
Fan Made Work The Fine Brothers Spoil Christmas December 17, 2010One of the better channels on YouTube is that of The Fine Brothers, and one of the series they do is list movie spoilers in one take. We’ve featured them before, and now they are back to ruin Christmas for you by spoiling 50 Christmas movies. Take a look (if… Read More
Sam Rockwell Moon Oscar Nomination Movement Gains Steam January 11, 2010January 11, 2010While Sony Pictures isn’t doing much to support it’s limited release Moon in the year’s biggest award show, The Academy Awards, there is already a groundswell of support from fans, as we reported earlier in the month. Most of the focus has been on getting the star, Sam Rockwell, a… Read More
Watch This: Parodies of “The Wizard of Oz” August 12, 2010August 12, 2010To celebrate the anniversary of “The Wizard of Oz,” we’ve put together some great parodies and viral videos poking fun at the American classic. Some of these are pretty good and made us laugh, so take a look after the break. Read More