“Begin Again” Viral Contest Gives Keira Knightley Some Style Michael Lee, June 27, 2014June 27, 2014 Picking an outfit for very important occasions isn’t easy. But chances are you have someone to give you some very helpful advice on how to look good. Now the marketing team behind the upcoming Begin Again, will give you a chance to return the favor by helping film stars Keira Knightley and Hailee Steinfeld look good.A new viral marketing contest was just launched, and to enter you just have to create a style for Knightley and Steinfeld. A kind of style that is in hip and in fashion. Hit the jump to learn how to enter and for contest rules.To enter “create a custom Polyvore set for your favorite cast member – Keira, Hailee, Adam, or Mark – and tag it #beginagainfilm.” Easy right? Want to see some of the samples of what you will be going up against? Well check out three below. Polyvore is a way for people to discover and shop for the things they love. By creating collages, called “sets,” from the site’s collection of fashion and beauty products, Polyvore’s global community of fashion lovers will scour the web looking for the most stylish pieces to create the perfect look for each character in BEGIN AGAIN, opening in select theaters June 27, everywhere July 2.The contest ends June 30.The latest film from writer-director John Carney (ONCE), BEGIN AGAIN is a soul-stirring comedy about what happens when lost souls meet and make beautiful music together. Gretta (Keira Knightley) and her long-time boyfriend Dave (Adam Levine) are college sweethearts and songwriting partners who decamp for New York when he lands a deal with a major label. But the trappings of his new-found fame soon tempt Dave to stray, and a reeling, lovelorn Gretta is left on her own. Her world takes a turn for the better when Dan (Mark Ruffalo), a disgraced record-label exec, stumbles upon her performing on an East Village stage and is immediately captivated by her raw talent. From this chance encounter emerges an enchanting portrait of a mutually transformative collaboration, set to the soundtrack of a summer in New York City. BEGIN AGAIN is produced and financed by Exclusive Media and produced by Anthony Bregman, Tobin Armbrust and Judd Apatow. Contests Social Networks Viral Marketing Viral News Viral Videos Begin AgainHailee SteinfeldKeira KnightleyPolyvore
ARGs & Campaigns Norton And Google Chrome Reveal Alternative “X-Men: Days Of Future Past” Timeline May 2, 2014May 2, 2014While the excitement for X-Men: Days of Future Past builds as the release date draws nearer, Norton and Google Chrome have rolled out a cool interactive viral campaign for the movie. If you hop onto the X-Tension (Only viewable on Google Chrome–that’s the catch) you’re able to view an alternate… Read More
YouTube Tuesday: Ziccup September 25, 2012September 25, 2012We at MovieViral know our viral videos pretty well, so we decided to share our knowledge to those looking to expand their Internet horizons. YouTube Tuesday is a weekly feature where we shine the spotlight on our favorite YouTube channels related to movies and television. We focus on channels that… Read More
Viral Marketing “Bad Grandpa” Film Releases Comedic National Grandparent’s Day PSA’s September 9, 2013With Paramount’s upcoming release of Jackass Presents: Bad Grandpa in October, they’re finding a unique way to market the film. National Grandparent’s Day was this past Sunday, September 8th, and three Public Service Announcements were released by Paramount to celebrate the holiday. These are definitely not your conventional PSA’s by any stretch… Read More