“Begin Again” Viral Contest Gives Keira Knightley Some Style Michael Lee, June 27, 2014June 27, 2014 Picking an outfit for very important occasions isn’t easy. But chances are you have someone to give you some very helpful advice on how to look good. Now the marketing team behind the upcoming Begin Again, will give you a chance to return the favor by helping film stars Keira Knightley and Hailee Steinfeld look good.A new viral marketing contest was just launched, and to enter you just have to create a style for Knightley and Steinfeld. A kind of style that is in hip and in fashion. Hit the jump to learn how to enter and for contest rules.To enter “create a custom Polyvore set for your favorite cast member – Keira, Hailee, Adam, or Mark – and tag it #beginagainfilm.” Easy right? Want to see some of the samples of what you will be going up against? Well check out three below. Polyvore is a way for people to discover and shop for the things they love. By creating collages, called “sets,” from the site’s collection of fashion and beauty products, Polyvore’s global community of fashion lovers will scour the web looking for the most stylish pieces to create the perfect look for each character in BEGIN AGAIN, opening in select theaters June 27, everywhere July 2.The contest ends June 30.The latest film from writer-director John Carney (ONCE), BEGIN AGAIN is a soul-stirring comedy about what happens when lost souls meet and make beautiful music together. Gretta (Keira Knightley) and her long-time boyfriend Dave (Adam Levine) are college sweethearts and songwriting partners who decamp for New York when he lands a deal with a major label. But the trappings of his new-found fame soon tempt Dave to stray, and a reeling, lovelorn Gretta is left on her own. Her world takes a turn for the better when Dan (Mark Ruffalo), a disgraced record-label exec, stumbles upon her performing on an East Village stage and is immediately captivated by her raw talent. From this chance encounter emerges an enchanting portrait of a mutually transformative collaboration, set to the soundtrack of a summer in New York City. BEGIN AGAIN is produced and financed by Exclusive Media and produced by Anthony Bregman, Tobin Armbrust and Judd Apatow. Contests Social Networks Viral Marketing Viral News Viral Videos Begin AgainHailee SteinfeldKeira KnightleyPolyvore
2012: Election 3rd Week of Challenges August 25, 2009Just a quick little heads up – the IHC has announced that the 3rd week of challenges in their search for the post-2012 apocalypse leader has begun at the IHC’s website. Here’s a pic of the Reasoning game: In the game, you have to solve a puzzle just by observation… Read More
YouTube Tuesday: Ziccup September 25, 2012September 25, 2012We at MovieViral know our viral videos pretty well, so we decided to share our knowledge to those looking to expand their Internet horizons. YouTube Tuesday is a weekly feature where we shine the spotlight on our favorite YouTube channels related to movies and television. We focus on channels that… Read More
Toy Story 3 Viral Video: Groovin’ with Ken! May 31, 2010May 31, 2010The Disney Pixar YouTube channel has released a new video called “Groovin’ with Ken!”, an interview with the Ken doll featured in Toy Story 3 (voiced by Michael Keaton). It’s a pretty clever way to introduce us to the new character, and continues the film’s successful viral marketing campaign. Check… Read More