Seth MacFarlane To Donate $1 Million Towards “Reading Rainbow” Kickstarter Campaign Michael Lee, June 27, 2014June 27, 2014 We already know how the Reading Rainbow kickstarter campaign was able to accumulate the $1 million funds needed to relaunch the PBS series into a readily available scholarly program for the youth. In fact there were some really cool incentives for fans should they give larger amounts. But with the campaign drawing to a close in a few days, a new backer has emerged, and he will donate up to $1 millions, of his own money towards the program.That person is comedian Seth MacFarlane. Hit the jump to see how he is helping the Reading Rainbow Kickstarter campaign out.MacFarlane has agreed to match whatever comes in after the $4 million mark; Reading Rainbow has brought in over $4,119,000 so far. Although the $1 million goal has been met, Lavar Burton’s hopes to reach the $5 million target. So if it ends up earning that remaining $1 million, the campaign would have a $6 million total backing. Sounds great right? Head over to the official Reading Rainbow Kickstarter page to contribute to the campaign and earn whatever incentives are left.Here’s what Burton had to say:“With his help, we can make an even bigger difference for an entire generation of kids.” ARGs & Campaigns Viral Marketing Viral News KickstarterLaVar BurtonReading RainbowSeth MacFarlane
Chuck Update: iPhone App and New Promo January 6, 2010November 9, 2010NBC’s hit show Chuck returns for its 3rd season on Sunday, and the network has a made some big promotional attempts to get you to watch. First of all, the Chuck YouTube contest we reported on last month is apparently still going on, so be sure to check that out…. Read More
The Amazing Spider-Man: Play Games in Oscorp’s Virtual Lab To Unlock Clues May 14, 2012May 14, 2012If you missed out on all the fun of the scavenger hunt, then you are in luck. The Amazing Spider-Man viral campaign swings into full gear online as you become an Oscorp intern and work in their virtual lab. Get the details after the break. Read More
TRON: Legacy Behind the Scenes Footage and Online Games November 22, 2010November 25, 2010A few updates came across this weekend for TRON: Legacy. First, a 15 minute B-Roll from Collider (set to Daft Punk music, no less), and second, some online games have been added to TronGames.com (which is hosted by Disney). See it all after the break. Read More