Seth MacFarlane To Donate $1 Million Towards “Reading Rainbow” Kickstarter Campaign Michael Lee, June 27, 2014June 27, 2014 We already know how the Reading Rainbow kickstarter campaign was able to accumulate the $1 million funds needed to relaunch the PBS series into a readily available scholarly program for the youth. In fact there were some really cool incentives for fans should they give larger amounts. But with the campaign drawing to a close in a few days, a new backer has emerged, and he will donate up to $1 millions, of his own money towards the program.That person is comedian Seth MacFarlane. Hit the jump to see how he is helping the Reading Rainbow Kickstarter campaign out.MacFarlane has agreed to match whatever comes in after the $4 million mark; Reading Rainbow has brought in over $4,119,000 so far. Although the $1 million goal has been met, Lavar Burton’s hopes to reach the $5 million target. So if it ends up earning that remaining $1 million, the campaign would have a $6 million total backing. Sounds great right? Head over to the official Reading Rainbow Kickstarter page to contribute to the campaign and earn whatever incentives are left.Here’s what Burton had to say:“With his help, we can make an even bigger difference for an entire generation of kids.” ARGs & Campaigns Viral Marketing Viral News KickstarterLaVar BurtonReading RainbowSeth MacFarlane
JK Rowling Announces A Harry Potter “Unique Online Reading Experience” June 23, 2011The time is finally here. JK Rowling has announced what her Pottermore project is, and it may not be what you expect. She describes it as a “unique online reading experience” that presents the same story of Harry Potter, but with a twist. Watch the announcement after the break. Read More
“Fifty Shades Of Grey” Unveils Viral Marketing Campaign And Teaser Poster January 24, 2014January 24, 2014While the Sam Taylor-Johnson directed adaptation of E.L James’ Fifty Shades Of Grey isn’t due to be released into theaters until Valentine’s Day 2015, Universal is already launching the viral marketing campaign for the film. The studio has also released the first poster from the film, in what the marketing… Read More
The Green Hornet Gets Augmented September 13, 2010September 13, 2010We haven’t had a lot of augmented reality news lately, which has led me to believe the fad, which looks to have reached its movie advertising peak last year, has started to fade. Fortunely it’s not completely dead, as Columbia Pictures’ The Green Hornet lets you test out the Black… Read More