Seth MacFarlane To Donate $1 Million Towards “Reading Rainbow” Kickstarter Campaign Michael Lee, June 27, 2014June 27, 2014 We already know how the Reading Rainbow kickstarter campaign was able to accumulate the $1 million funds needed to relaunch the PBS series into a readily available scholarly program for the youth. In fact there were some really cool incentives for fans should they give larger amounts. But with the campaign drawing to a close in a few days, a new backer has emerged, and he will donate up to $1 millions, of his own money towards the program.That person is comedian Seth MacFarlane. Hit the jump to see how he is helping the Reading Rainbow Kickstarter campaign out.MacFarlane has agreed to match whatever comes in after the $4 million mark; Reading Rainbow has brought in over $4,119,000 so far. Although the $1 million goal has been met, Lavar Burton’s hopes to reach the $5 million target. So if it ends up earning that remaining $1 million, the campaign would have a $6 million total backing. Sounds great right? Head over to the official Reading Rainbow Kickstarter page to contribute to the campaign and earn whatever incentives are left.Here’s what Burton had to say:“With his help, we can make an even bigger difference for an entire generation of kids.” ARGs & Campaigns Viral Marketing Viral News KickstarterLaVar BurtonReading RainbowSeth MacFarlane
This Week In Viral – Even More Terminator April 5, 2009July 18, 2010Well, the Terminator Salvation viral just keeps getting better. The Human Resistance has updated their site with a new design and a countdown to September 8th. The video on the page talks about Judgement Day, so it’s logical to assume that this countdown is for that. (Please note that this… Read More
“Dawn of the Planet of the Apes” Website Opens Up Two Worlds January 26, 2014January 26, 2014A slick new web site promoting Dawn of the Planet of the Apes has kicked the sequel’s marketing into high-gear. The site takes you through different rain-soaked levels of human and ape locations, describing some of the struggles and showing a few character elements. Hit the jump to see more. Read More
Viral Marketing Fans Of NBC’s “Hannibal” Unite Today For Twitter Campaign To Renew The Show May 1, 2014May 1, 2014Some of the major fan groups of NBC’s Hannibal (or “Fannibals” as they call themselves) are coming together for a Twitter campaign today at 2 pm Eastern to help save the show. With no word yet on Hannibal‘s fate and NBC’s official slate of programming being announced on May 12th, the “Fannibals”… Read More