Seth MacFarlane To Donate $1 Million Towards “Reading Rainbow” Kickstarter Campaign Michael Lee, June 27, 2014June 27, 2014 We already know how the Reading Rainbow kickstarter campaign was able to accumulate the $1 million funds needed to relaunch the PBS series into a readily available scholarly program for the youth. In fact there were some really cool incentives for fans should they give larger amounts. But with the campaign drawing to a close in a few days, a new backer has emerged, and he will donate up to $1 millions, of his own money towards the program.That person is comedian Seth MacFarlane. Hit the jump to see how he is helping the Reading Rainbow Kickstarter campaign out.MacFarlane has agreed to match whatever comes in after the $4 million mark; Reading Rainbow has brought in over $4,119,000 so far. Although the $1 million goal has been met, Lavar Burton’s hopes to reach the $5 million target. So if it ends up earning that remaining $1 million, the campaign would have a $6 million total backing. Sounds great right? Head over to the official Reading Rainbow Kickstarter page to contribute to the campaign and earn whatever incentives are left.Here’s what Burton had to say:“With his help, we can make an even bigger difference for an entire generation of kids.” ARGs & Campaigns Viral Marketing Viral News KickstarterLaVar BurtonReading RainbowSeth MacFarlane
Funny Or Die Releases “Muppets Most Wanted” Music Video Featuring Bret McKenzie And Miss Piggy March 22, 2014March 22, 2014Funny or Die content has a habit of going viral. Especially their videos. Recent hits like the HUVr and President Obama’s appearance on In Between Two Ferns show that original hilarious content is the best way to use viral marketing. Now just in time for the release of Muppets Most… Read More
Check Out Scott Pilgrim’s Arcade-Style Interactive Trailer August 5, 2010We’ve covered a few interactive trailers here at MovieViral, and I find them to be really impressive when done right. They are like the Blu-Ray version of trailers, as they let you get into the movie and sometimes learn more about the plot and characters. Scott Pilgrim vs. The World… Read More
House iPhone App Has Mini Episodes and More May 20, 2010May 20, 2010This week was the 6th season finale for FOX’s hit show House M.D., but if you are afraid of going through Princeton‑Plainsboro withdrawal, fear not, for the network has a summer solution for you. The recently-launched InHouse app will have “appisodes” that follow Nurse Jeffrey. More details after the jump. Read More