“Dawn Of The Planet Of The Apes” Featurette Puts A Decimated San Francisco Into Focus Michael Lee, July 1, 2014July 1, 2014 Following the WETA featurette and the three prequel viral videos, comes another Dawn of the Planet of the Apes featurette from the 20th Century Fox marketing team. The featurette takes a visit to the set of the film, which is set years after Rise in a San Francisco ravaged by time and the war between humans and the apes. What makes this set visit exciting is that, director Matt Reeves and and production designer James Chinlund talk about creating a world using practical sets. Even some of the cast get to chat about their experience working in the real world as opposed to working with a blue screen. Hit the jump to check out the latest Dawn of the Planet of the Apes featurette from 20th Century fox.Directed by Matt Reeves, Dawn of the Planet of the Apes stars Jason Clarke, Keri Russell, Gary Oldman, Kodi Smit-McPhee, with motion capture performances by Andy Serkis and more. It opens in theaters on July 11.A growing nation of genetically evolved apes led by Caesar is threatened by a band of human survivors of the devastating virus unleashed a decade earlier. They reach a fragile peace, but it proves short-lived, as both sides are brought to the brink of a war that will determine who will emerge as Earth’s dominant species. Viral Marketing 20th Century FoxDawn of the Planet of the Apes
LEGO Rejects “Firefly” Submission, Explains Itself After Two High Profile Rejections May 8, 2012I have loved LEGO toy building bricks since I was a kid, so I love the concept behind LEGO® CUUSOO. You can submit your own ideas for LEGO playsets, and if it gets 10,000 supporters, LEGO will review it to possibly make it themselves. If it sounds too good to… Read More
Let Me In Viral Updates: Riddles And Clues August 18, 2010August 24, 2010When the viral campaign for Let Me In started, it wasn’t as simplistic as most campaigns have been in the past. It wasn’t just a website plastered at the end of a trailer; it was more of a clue to follow and to get things started. That clue of course,… Read More
ARGs & Campaigns Game Of Thrones Coming To Theaters For IMAX Run January 14, 2015Time to scale The Wall on the big screen as HBO’s campaign for the next season of the hit fantasy show includes screening episodes of season four in select theaters in IMAX. While the show isn’t shot in the format, it will be digitally remastered for the IMAX run in… Read More