“Dawn Of The Planet Of The Apes” Featurette Puts A Decimated San Francisco Into Focus Michael Lee, July 1, 2014July 1, 2014 Following the WETA featurette and the three prequel viral videos, comes another Dawn of the Planet of the Apes featurette from the 20th Century Fox marketing team. The featurette takes a visit to the set of the film, which is set years after Rise in a San Francisco ravaged by time and the war between humans and the apes. What makes this set visit exciting is that, director Matt Reeves and and production designer James Chinlund talk about creating a world using practical sets. Even some of the cast get to chat about their experience working in the real world as opposed to working with a blue screen. Hit the jump to check out the latest Dawn of the Planet of the Apes featurette from 20th Century fox.Directed by Matt Reeves, Dawn of the Planet of the Apes stars Jason Clarke, Keri Russell, Gary Oldman, Kodi Smit-McPhee, with motion capture performances by Andy Serkis and more. It opens in theaters on July 11.A growing nation of genetically evolved apes led by Caesar is threatened by a band of human survivors of the devastating virus unleashed a decade earlier. They reach a fragile peace, but it proves short-lived, as both sides are brought to the brink of a war that will determine who will emerge as Earth’s dominant species. Viral Marketing 20th Century FoxDawn of the Planet of the Apes
Exclusive Crazies Comic Book Review February 17, 2010October 18, 2011Most films that have viral campaigns do so because there is so much backstory worth exploring, yet they cannot waste time (and pacing) in the film to flesh it all out. The Crazies falls into that category, as the events leading up to the outbreak are glossed over in favor… Read More
Vince Vaughn and SNL Take On Al Pacino, The Weather Channel, and More April 14, 2013April 14, 2013Vince Vaughn hosted Saturday Night Live last night to promote his upcoming film The Internship. The show included skits about Al Pacino’s biopics, a dramatic show on The Weather Channel, and NBC Sports. Check out the clips of these sketches after the break, and watch the full episode on NBC.com. Read More
ARGs & Campaigns Warner Bros. Wants You To Prepare For “Into The Storm” March 25, 2014March 25, 2014This is some very resourceful marketing. To hype up the release of it’s first trailer in theaters March 28, Into the Storm has sent out a handy-dandy survival kit. Warner Bros. has put together an emergency preparedness kit filled with glowsticks (for lighting the way not rave dancing), water, tools… Read More