“Dawn Of The Planet Of The Apes” Featurette Puts A Decimated San Francisco Into Focus Michael Lee, July 1, 2014July 1, 2014 Following the WETA featurette and the three prequel viral videos, comes another Dawn of the Planet of the Apes featurette from the 20th Century Fox marketing team. The featurette takes a visit to the set of the film, which is set years after Rise in a San Francisco ravaged by time and the war between humans and the apes. What makes this set visit exciting is that, director Matt Reeves and and production designer James Chinlund talk about creating a world using practical sets. Even some of the cast get to chat about their experience working in the real world as opposed to working with a blue screen. Hit the jump to check out the latest Dawn of the Planet of the Apes featurette from 20th Century fox.Directed by Matt Reeves, Dawn of the Planet of the Apes stars Jason Clarke, Keri Russell, Gary Oldman, Kodi Smit-McPhee, with motion capture performances by Andy Serkis and more. It opens in theaters on July 11.A growing nation of genetically evolved apes led by Caesar is threatened by a band of human survivors of the devastating virus unleashed a decade earlier. They reach a fragile peace, but it proves short-lived, as both sides are brought to the brink of a war that will determine who will emerge as Earth’s dominant species. Viral Marketing 20th Century FoxDawn of the Planet of the Apes
“Star Trek Into Darkness” Viral Finally Launches, Only a Chosen Few Can Be The 1701 April 24, 2013April 24, 2013Last December, a link was hidden in the first Star Trek Into Darkness teaser trailer. It lead us to AreYouthe1701.com, to sign up for what many hoped would be a huge campaign centered on the USS Enterprise (1701 is the ship’s registration number), turned out to be a dud. Sitting… Read More
“The Amazing Spider-Man 2” Viral Marketing Campaign Teases Clone Saga Story Arc January 10, 2014We all know that Sony is going to expand Spider-Man Cinematic Universe by making films for Venom and the Sinister Six, but The Amazing Spider-Man 2 viral marketing campaign took an interesting turn today. While the latest blog entry on The Daily Bugle blog is yet another name drop, it… Read More
New Viral Posters for “Total Recall” Include Anti-Rekall Group June 20, 2012July 8, 2012Earlier this month, posters for the fictional company Rekall began popping up in Hollywood and likely other cities. The posters link to the memory vacation company at the heart of Total Recall. SuperHeroHype found more posters online, including one with star Colin Farrell for No Rekall, the group that is… Read More