“Reading Rainbow” Kickstarter Ends Campaign With $5.4 Million Michael Lee, July 3, 2014July 2, 2014 Briefly: LaVar Burton‘s Reading Rainbow may have reached it’s $1 million goal in a day, but fans would keep backing the project for days and weeks until it reached its $5 million goal. And now that the 35-day campaign has come to an end, it’s time to count how backers donated to the project. We recently reported that Family Guy creator Seth MacFarlane promised to match every dollar donated to the campaign when it reached $4 million. That must given the campaign the extra push it needed to reach the $5 million goal, plus approximately $400K of interest.Mashable is reporting that the Reading Rainbow Kickstarter’s final numbers are $5.4 million. You can add another million that will be donated by MacFarline as promised, which would make it a grand total of $6.4 million. The campaign first started back on May 28, and as aforementioned, the project reached its $1 million target in a day. Then it reached $2 million on day two. ARGs & Campaigns Viral Marketing Viral News LaVar BurtonReading Rainbow
Help Support “Shaun of the Dead” LEGO Concept March 31, 2012March 31, 2012LEGO Cuusoo is a website like Kickstarter where you can propose ideas for LEGO playlets. If a project gets 10,000 supporters, then LEGO will make it a reality. There are several movie-related projects on the site, but one has gained a lot of steam lately. Learn about the Shaun of… Read More
News ‘Jurassic World’ Site Now Has Live Park Cams February 2, 2015 With only a few months until the new Jurassic World movie hits theaters, Universal Pictures just added an interesting feature to the movie’s website. It now has a Park Cam page, where you can view live feeds from the dinosaur park. After the jump, you can find out more… Read More
Play the “Priest” Online Game in 3D! April 11, 2011April 11, 2011Have you ever wanted to slay bloodsucking vampires? Well now you get your chance! Screen Gems’ Priest is due out next month and they’re just beginning their online marketing campaign. Today an online game based on the film was launched that you can play in 3D! Read on for more. Read More