“Reading Rainbow” Kickstarter Ends Campaign With $5.4 Million Michael Lee, July 3, 2014July 2, 2014 Briefly: LaVar Burton‘s Reading Rainbow may have reached it’s $1 million goal in a day, but fans would keep backing the project for days and weeks until it reached its $5 million goal. And now that the 35-day campaign has come to an end, it’s time to count how backers donated to the project. We recently reported that Family Guy creator Seth MacFarlane promised to match every dollar donated to the campaign when it reached $4 million. That must given the campaign the extra push it needed to reach the $5 million goal, plus approximately $400K of interest.Mashable is reporting that the Reading Rainbow Kickstarter’s final numbers are $5.4 million. You can add another million that will be donated by MacFarline as promised, which would make it a grand total of $6.4 million. The campaign first started back on May 28, and as aforementioned, the project reached its $1 million target in a day. Then it reached $2 million on day two. ARGs & Campaigns Viral Marketing Viral News LaVar BurtonReading Rainbow
“Tangled” Round Up: Contest, Ads, And Interviews October 25, 2010Disney’s Tangled had a huge jump in their marketing not to long ago, and as expected it was the first of many more to come. A few wanted/found videos uploaded to YouTube aren’t the only things Tangled is giving us, though. Learn about Tangled sweepstakes, wanted ads, and more after… Read More
Viral Video Round Up: Lost, Inception, Jeff Goldblum, And More! January 13, 2013The Internet is full of videos related to movies, whether they be fan made, studio made, or somewhere in between. We regularly bring you the best, most interesting, or just plain weirdest, and today we do it again. Check out the latest viral videos after the break. Read More
Encounter “Godzilla” When It Makes Landfall In San Diego! July 10, 2013July 14, 2013Some strange events have been occurring in Japan over the past few hours. A Japanese fishing boat, heading for San Diego, went missing after hitting what is described as a “black iceberg.” A member of the Citizen Weather Watch has reported “deep sea seismic activity” sending giant waves from Tsujido… Read More