“Reading Rainbow” Kickstarter Ends Campaign With $5.4 Million Michael Lee, July 3, 2014July 2, 2014 Briefly: LaVar Burton‘s Reading Rainbow may have reached it’s $1 million goal in a day, but fans would keep backing the project for days and weeks until it reached its $5 million goal. And now that the 35-day campaign has come to an end, it’s time to count how backers donated to the project. We recently reported that Family Guy creator Seth MacFarlane promised to match every dollar donated to the campaign when it reached $4 million. That must given the campaign the extra push it needed to reach the $5 million goal, plus approximately $400K of interest.Mashable is reporting that the Reading Rainbow Kickstarter’s final numbers are $5.4 million. You can add another million that will be donated by MacFarline as promised, which would make it a grand total of $6.4 million. The campaign first started back on May 28, and as aforementioned, the project reached its $1 million target in a day. Then it reached $2 million on day two. ARGs & Campaigns Viral Marketing Viral News LaVar BurtonReading Rainbow
UPDATED: “Pacific Rim” Viral: The Kaiju Attack San Francisco; A Look At The Jaegers November 28, 2012December 2, 2012Well that was quick. Another update has been added to the Pacific Rim viral campaign and it gives us a look at the scale of the fearsome Kaiju and the giant human-piloted Jaegers that are forced to fight them to defend our safety. It appears that this new video has… Read More
“The Walking Dead” Webisodes To Be Released Before Season 2 September 16, 2011September 16, 2011Yesterday, AMC TV announced that legendary horror make-up artist Greg Nicotero has been named co-executive producer for the hit zombie television series The Walking Dead. The press release also indicted, with surprisingly little fanfare, that Nicotero would be directing a Walking Dead web series as well. Get the details after… Read More
Viral Video: “Transformers: Age Of Extinction” Shares Its Own Facebook Movie February 11, 2014February 11, 2014If you logged onto Facebook in the past few weeks, chances are you saw a friend post a Facebook movie, which encapsulated some of your best moments captured on Facebook. Now this was the celebrate the social media platform’s tenth birthday, and some turned there own Facebook movie into a… Read More