“Reading Rainbow” Kickstarter Ends Campaign With $5.4 Million Michael Lee, July 3, 2014July 2, 2014 Briefly: LaVar Burton‘s Reading Rainbow may have reached it’s $1 million goal in a day, but fans would keep backing the project for days and weeks until it reached its $5 million goal. And now that the 35-day campaign has come to an end, it’s time to count how backers donated to the project. We recently reported that Family Guy creator Seth MacFarlane promised to match every dollar donated to the campaign when it reached $4 million. That must given the campaign the extra push it needed to reach the $5 million goal, plus approximately $400K of interest.Mashable is reporting that the Reading Rainbow Kickstarter’s final numbers are $5.4 million. You can add another million that will be donated by MacFarline as promised, which would make it a grand total of $6.4 million. The campaign first started back on May 28, and as aforementioned, the project reached its $1 million target in a day. Then it reached $2 million on day two. ARGs & Campaigns Viral Marketing Viral News LaVar BurtonReading Rainbow
Watch an Exclusive Clip From “Wish You Were Here” May 24, 2013May 24, 2013Wish You Were Here is a suspense drama about a tropical vacation gone wrong. The film opens in limited theaters on June 7th, but we have an exclusive clip for you after the break. In it, Dave Flannery (Joel Edgerton) and his wife Alice (Felicity Price) have a heated argument. Read More
“After Earth” Website Goes Live And Possibly Hints At ARG December 20, 2012After Earth is a sci-fi action film directed by M. Night Shyamalan about a father and son who get stranded on a post-apocalyptic Earth when their ship crashes. The film’s official website has gone live with a lot of great details and photos about the movie and its universe. There’s… Read More
“The Signal” Trailer March 19, 2014If you thought you were agitated when the viral campaign for The Signal was launched, you are going to be even more agitated with its trailer. Not in a sense that you won’t see the movie, but the mystery surrounding both the film and viral campaign certainly has its intriguing… Read More