“Reading Rainbow” Kickstarter Ends Campaign With $5.4 Million Michael Lee, July 3, 2014July 2, 2014 Briefly: LaVar Burton‘s Reading Rainbow may have reached it’s $1 million goal in a day, but fans would keep backing the project for days and weeks until it reached its $5 million goal. And now that the 35-day campaign has come to an end, it’s time to count how backers donated to the project. We recently reported that Family Guy creator Seth MacFarlane promised to match every dollar donated to the campaign when it reached $4 million. That must given the campaign the extra push it needed to reach the $5 million goal, plus approximately $400K of interest.Mashable is reporting that the Reading Rainbow Kickstarter’s final numbers are $5.4 million. You can add another million that will be donated by MacFarline as promised, which would make it a grand total of $6.4 million. The campaign first started back on May 28, and as aforementioned, the project reached its $1 million target in a day. Then it reached $2 million on day two. ARGs & Campaigns Viral Marketing Viral News LaVar BurtonReading Rainbow
Viral Video: Jane Austen’s Fight Club July 26, 2010July 26, 2010I want you to hit me as hard as you can. The past few years have seen a lot of classic literature mashed up with more modern interests, probably best seen in the novel Pride and Prejudice and Zombies. Now we have a fan made trailer that takes this to… Read More
Fan Made Work Check Out These Tronitized Disney Characters December 20, 2010December 22, 2010The Character Animation students at CalArts recently took on the challenge of creating Tron versions of Disney characters. This project keeps it all in the family, as the California Institute of the Arts was founded by Walt Disney, and of course TRON and TRON: Legacy are Disney films. See the… Read More
“Prometheus” Viral Campaign Continues On With Recruitment At San Diego Comic-Con June 27, 2012August 4, 2012Normally a viral campaign would end when the film opens theatrically. But a new viral video for Prometheus has appeared online today that disproves that notion. Previous campaigns have focused on Elizabeth Shaw’s plea to Weyland to fund the fateful expedition, a description of a med pod, and a test… Read More