Omaze And NetFlix Team Up For A Tasty “House Of Cards” Contest Michael Lee, July 16, 2014July 16, 2014 Often times I wonder if any of the restaurants seen in shows exist or not. While some are built sets, others are actual locations with the names changed for legal purposes of course. And while you may be able to find some of the restaurants used in films or tv shows through fan or Hollywood websites, few of them offer something like what Omaze and Netflix are offering.If you’ve ever wanted to eat the the Frank’s BBQ, the BBQ joint where Frank Underwood devises political strategies on House Of Cards, well, Omaze and Netflix is giving you a chance to do so. And just to sweeten the deal, they are offering you a chance to eat BBQ with Kevin Spacey and House of Cards showrunner Beau Willimon. Hit the jump to find out more about the contest, and the details as to why it is being held.Proceeds towards this Omaze campaign will help fund The Old Vic Theater in London (where Spacey is creative director) and the Geffen Playhouse in Los Angeles.Unlike most campaigns where one person can buy the grand prize, Omaze allows you to donate a certain amount. The more you donate, the greater chances you have of winning the prize. And this grand prize doesn’t just include lunch with the series showrunner and lead star, but you will also have a chance to perform a scene with them. Pretty cool right?Of course, you do get some incentives if you don’t win, like a digital thank you card, or digital thank you video if you donate a great amount. Other incentives include a campaign t-shirt, apron -yes an apron-, a tumblr and cigarette case, or a twitter shoutout with all the prizes.So, head on over to the official Omaze House of Cards page to donate if you want to win the prize or are at least looking forward to one of the incentives. And good luck. ARGs & Campaigns Viral Marketing Beau WillimonHouse Of CardsKevin SpaceyOmaze
Viral Marketing FX Series “Lights Out” Wants You To Knock Out A Heavyweight January 4, 2011Basic cable is the new home for complex dramas, and FX looks to continue the trend with their boxing series Lights Out. The show follows heavyweight fighter Patrick ‘Lights’ Leary,” played by Holt McCallany, and FX has created a live-action online game where you can fight Leary. Check out the… Read More
“Elevator Murder Experiment” Viral Video Promotes “Dead Man Down” March 4, 2013October 7, 2013What would you do if you walked into a murder in progress? Our second prank video of the past week asks that very question by staging a murder attempt in a New York City elevator. The video was made to promote this weekend’s theatrical release of Dead Man Down, a… Read More
Trailers Weekly: “Djinn,” “Friends with Kids,””Shut up and Play the Hits,” “Moonrise Kingdom,” “West of Memphis” January 14, 2012December 27, 2012Trailers Weekly is a feature in which we bring you the most popular and talked about trailers of the week. Sharing trailers is a classic viral practice, and trailers are still the most mainstream way for people to learn about movies. This week was a relatviely slow week in terms… Read More