Latest “Star Wars Episode VII” Tweet Teases A Mysterious Droid Hand Michael Lee, August 11, 2014August 11, 2014 We’ve watched how Disney and J.J. Abrams have been marketing their Star Wars Episode VII “Force For Change” OMAZE UNICEF campaign for quite some time. With each new update, comes a very exciting tease, or hilarious video between two late night comedians, or a brand new look at a classic rebel fighter. But now that the campaign has come to a close, it is time to announce a winner, with the help of a cryptic hand.Bad Robot has tweeted the name of the winner plus how much was donated to their campaign. Hit the jump to check it out. #ForceForChange @starwars #EpisodeVII @omaze @UNICEF #uinnovate @UNICEFinnovate pic.twitter.com/pCAbhcjKxn— Bad Robot (@bad_robot) August 11, 2014Now a couple of things must be running through everyone’s head when they see this image. Whose hand does this belong to? Well it could be a droid, but based on what we have seen from the marketing campaign, I wouldn’t say that it belongs to any ordinary droid, in fact I might go as far to say that it belongs to Luke Skywalker. It may be a stretch, but the one thing that is making me unsure about it is the fact that it doesn’t have any skin on it. Of course if it did, it look like an ordinary hand. So my other guess would have to be is that it does belong to someone of great importance who is in need of this technology.But the fact that this campaign raised $5 million, shows that fans are willing to do anything to be a part of this mysterious project, and only they will know what Episode VII is about. That is until we see a trailer, photos, and more of course.Who do think this hand belongs to?Star Wars Episode VII opens in theaters on December 16, 2015. ARGs & Campaigns Social Networks Viral Marketing DisneyForce for ChangeLucasfilmOmazeStar Wars: Episode VII
Begin Your Harry Potter Quest Before It All Ends July 11, 2011July 12, 2011Harry Potter the Quest is a new interactive way for fans to prove how much of a Harry Potter enthusiast they are to themselves and their friends. This new site has Potter fans proving their loyalty by having them play games, viewing exclusive first looks, and hearing some samples of… Read More
“Men In Black III” Viral Takes Page From “District 9”, Plus New Video From BugEyes March 6, 2012April 1, 2012Back in November, we told you about the beginning of a viral campaign for the upcoming sci-fi adventure comedy Men in Black III. There hadn’t been much movement, unfortunately, until today, when we got a new activity that should remind you of District 9. Details after the break. Read More
‘The Amazing Spider-Man 2’ Viral Marketing Teases A Few More Villains October 15, 2013The timing of the start of The Amazing Spider-Man 2 viral marketing couldn’t be more perfect. With rumors of a teaser flying about and the NYCC ending, Sony Pictures/Columbia Pictures have launched the official website (in the disguise of a tumblr blog) for The Daily Bugle. Just as in Spider-Man… Read More