Watch James Franco Interview Actual Celeberties In Viral Marketing Campaign For “The Interview” Michael Lee, August 19, 2014August 19, 2014 A satire comedy like The Interview starring James Franco and Seth Rogen pretty much sets itself up for a fun viral marketing campaign, and now we are getting just that with a new faux interview hosted by Franco’s entertainment journalist character Dave Skylark. Titled “Dave Skylark’s Very Special VMA Special,” the faux interview actually is a promotion for MTV’s the Video Music Awards.Featuring VMA nominees and performers Nicki Minaj, Iggy Azalea, and Jason Derulo, the special has the stars subjecting themselves to the antics of the fictional celebrity tabloid TV show “Skylark Tonight.” The special includes Franco as Skylark and Rogen as producer Aaron Rapoport, grilling each interviewee about everything ranging from the benefits of being Australian, trying to bait one to singing one’s name, to the size of certain body parts hit the jump to see the entire interview.Get More: The VMA Interview: Nicki Minaj, Iggy Azalea and Jason Derulo featuring Dave Skylark, Full EpisodesIn the action-comedy The Interview, Skylark and Rapoport discover that North Korean leader Kim Jong-un is a fan of their show and they land an interview with him in an attempt to legitimize themselves as journalists. As Dave and Aaron prepare to travel to Pyongyang, their plans change when the CIA recruits them, perhaps the most unlikely candidates, to “take out” Kim Jong-un.Directed by Evan Goldberg, The Interview also stars Lizzy Caplan, Randall Park, and Timothy Simons. It opens on December 25, 2014, Christmas Day. ARGs & Campaigns Viral Marketing Viral News Viral Videos Evan Goldbergjames francoMTVSeth RogenSony PicturesThe Interview
NBC Comic-Con Sweepstakes for The Event and The Cape July 15, 2010NBC’s FanIt initiative takes audience participation to a whole new level. By helping to promote shows by using social networks and other fun activities, you win points. What do those points get you? Well, for one, a chance to get VIP status at Comic-Con panels for new shows The Event… Read More
SNL Parodies “The Black Swan” January 11, 2011I know, we’re a bit late on this, but with the MovieViral Awards and site redesign, we’ve been a little busy. In case you haven’t heard, Jim Carrey hosted Saturday Night Live this weekend, and he did a pretty funny skit that spoofs Black Swan. Check it out after the… Read More
Magnet Purchases “Europa Report” U.S. Distribution Rights: New Viral Content Coming? February 6, 2013February 6, 2013Every now and then, a viral campaign will start and then unexpectedly stop progressing, and then start up again, like Cobra Special Forces. Sometimes they just start and sit, for a very long time like the campaign for Sharlto Copley’s project, The Europa Report. The viral was discovered early last… Read More