Watch James Franco Interview Actual Celeberties In Viral Marketing Campaign For “The Interview” Michael Lee, August 19, 2014August 19, 2014 A satire comedy like The Interview starring James Franco and Seth Rogen pretty much sets itself up for a fun viral marketing campaign, and now we are getting just that with a new faux interview hosted by Franco’s entertainment journalist character Dave Skylark. Titled “Dave Skylark’s Very Special VMA Special,” the faux interview actually is a promotion for MTV’s the Video Music Awards.Featuring VMA nominees and performers Nicki Minaj, Iggy Azalea, and Jason Derulo, the special has the stars subjecting themselves to the antics of the fictional celebrity tabloid TV show “Skylark Tonight.” The special includes Franco as Skylark and Rogen as producer Aaron Rapoport, grilling each interviewee about everything ranging from the benefits of being Australian, trying to bait one to singing one’s name, to the size of certain body parts hit the jump to see the entire interview.Get More: The VMA Interview: Nicki Minaj, Iggy Azalea and Jason Derulo featuring Dave Skylark, Full EpisodesIn the action-comedy The Interview, Skylark and Rapoport discover that North Korean leader Kim Jong-un is a fan of their show and they land an interview with him in an attempt to legitimize themselves as journalists. As Dave and Aaron prepare to travel to Pyongyang, their plans change when the CIA recruits them, perhaps the most unlikely candidates, to “take out” Kim Jong-un.Directed by Evan Goldberg, The Interview also stars Lizzy Caplan, Randall Park, and Timothy Simons. It opens on December 25, 2014, Christmas Day. ARGs & Campaigns Viral Marketing Viral News Viral Videos Evan Goldbergjames francoMTVSeth RogenSony PicturesThe Interview
Disney & XPRIZE Assembling Young Heroes To Form Real-Life ‘Big Hero 6’ September 17, 2014Disney loves to partner up with nonprofit groups for exciting contests while tying it to marketing their tentpole films. Sure it may sound like a marketing plug, it also helps the younger audience to be inspired to do good in the field of academics, citizenship, etc. So for the upcoming… Read More
Instant YouTube Sensation Gets a Documentary March 3, 2010March 2, 2010It’s usually hard to guess what’s going to become a viral sensation on YouTube, but sometimes a video will skyrocket to the top, even making regular TV news broadcasts. Such is the case for the video uploaded two weeks ago in which an elderly white guy beats up an African… Read More
“Apollo 18″ Gets Teaser Poster and Possible Viral Video November 24, 2010October 18, 2011Did you know that there was secret mission to the moon that happened after Apollo 17? Well, that’s the premise of producer Timur Bekmambetov’s Apollo 18, which speculates that the reason it was secret is because we found (presumably violent) aliens. Yesterday brought us not only the first official teaser… Read More