Watch James Franco Interview Actual Celeberties In Viral Marketing Campaign For “The Interview” Michael Lee, August 19, 2014August 19, 2014 A satire comedy like The Interview starring James Franco and Seth Rogen pretty much sets itself up for a fun viral marketing campaign, and now we are getting just that with a new faux interview hosted by Franco’s entertainment journalist character Dave Skylark. Titled “Dave Skylark’s Very Special VMA Special,” the faux interview actually is a promotion for MTV’s the Video Music Awards.Featuring VMA nominees and performers Nicki Minaj, Iggy Azalea, and Jason Derulo, the special has the stars subjecting themselves to the antics of the fictional celebrity tabloid TV show “Skylark Tonight.” The special includes Franco as Skylark and Rogen as producer Aaron Rapoport, grilling each interviewee about everything ranging from the benefits of being Australian, trying to bait one to singing one’s name, to the size of certain body parts hit the jump to see the entire interview.Get More: The VMA Interview: Nicki Minaj, Iggy Azalea and Jason Derulo featuring Dave Skylark, Full EpisodesIn the action-comedy The Interview, Skylark and Rapoport discover that North Korean leader Kim Jong-un is a fan of their show and they land an interview with him in an attempt to legitimize themselves as journalists. As Dave and Aaron prepare to travel to Pyongyang, their plans change when the CIA recruits them, perhaps the most unlikely candidates, to “take out” Kim Jong-un.Directed by Evan Goldberg, The Interview also stars Lizzy Caplan, Randall Park, and Timothy Simons. It opens on December 25, 2014, Christmas Day. ARGs & Campaigns Viral Marketing Viral News Viral Videos Evan Goldbergjames francoMTVSeth RogenSony PicturesThe Interview
“Muppets Most Wanted” Wishes You A Happy Valentine’s Day February 14, 2014This Valentine’s Day may be filled with romantic dinners, chocolate, sparkling alcohol, flowers, and everything else in between. But the Muppets celebrate the most romantic day a little differently. To celebrate Valentine’s Day, as well as promote the upcoming Muppets Most Wanted, Disney has sent us two Valentine’s Day e-cards,… Read More
New 2012 E-mail: Ambassadors Chosen August 4, 2009I came home tonight to see a new e-mail from Soren Ulfert in my inbox: If you were interested in becoming an Ambassador but weren’t able to, there are still ways for you to help. For one thing, you can spread the word of the IHC’s mission to your friends… Read More
“Zombie Scholars” To Enroll At Truman University October 25, 2012In case you are not aware, zombies are kind of a big deal right now. The Walking Dead is setting all kinds of viewership records during its third season on AMC, 5K races are being adapted to include the undead, and even the federal government launched a zombie awareness campaign… Read More