China To Test Seat Sensors In Movie Theaters That Will Give Audiences An Excuse To Text During A Movie Michael Lee, August 22, 2014August 22, 2014 Okay, we’ve all heard stories about how people get mad at other members of the audience who text or call during a movie. It’s pretty inappropriate. They don’t like seeing a phone light casting a signal or listening to another person’s conversation. In fact the Alamo Drafthouse makes it a priority to let members of the audience know that cell phone use during a film is frowned upon by screening the infamous voicemail prior to every showing. Local theaters may use a toned down version of it simply by asking nicely, but at least theaters in the US are doing what they can to curb cell phone use during a movie.Apparently China plays by a very different set of rules though. In fact, what they are testing will probably make anyone mad. Theaters in China are know testing a technology that will allow them to text their reactions during a movie, which will then be posted on screen. Because that is already a good idea. Hit the jump for more.THR was the first to report on this. The report says that the Chinese youth already are texting and writing reactions on films they watch on their tablet, so this would be on a much larger scale.While it is still being tested across the country, including in larger market cities like Beijing and Shanghai, it has received a mixed reception. Some have said that these bullet comments are a distraction, while others have praised it. The Legend of Qin director Shen Leping said these bullet reactions would be helping to the filmmaking process. I guess the Chinese Entertainment Industry hasn’t received the message about test screenings.But this kind of test isn’t entirely strange. In fact we have a similar concept here in America. The second screen option where viewers can interact with the film using their smart phone or tablet using certain cues from the film. I’m not entirely sure if we will expand to the big screen like China has, but based on what the Alamo Drafthouse is doing and recent news, I don’t expect second screen use to be seen in a theater anytime soon. Apps News Business and Industry
Joe Jonas’ Ex Cast in Super 8 September 26, 2010September 27, 2010In Brief: How’s that for a catchy title? 19-year-old actress and singer (and yes, former girlfriend to the Jonas brother) Amanda Michalka has been cast in an unknown role (shocker!) in J.J. Abrams’ Super 8. The younger of the sisters that make up the musical duo 78violet formerly called Aly… Read More
NBC’s New Show The Event Gains Massive Buzz at Comic-Con July 28, 2010July 28, 2010San Diego Comic-Con is usually the make or break place for studios to unveil their newest projects. Marvel, Warner Brothers, and many other studios and networks all use Comic-Con as a place to (hopefully) gain a lot of positive buzz for the movie or TV show that they’re selling. NBC’s The Event… Read More
Joan Rivers Dies At The Age Of 81 September 4, 2014September 4, 2014Joan Rivers has died at the age of 81. The groundbreaking comedian stopped breathing during a medical procedure to repair her vocal cords last Thrusday, and was put under a medical induced coma until last Tuesday, where doctors put her on life support. Rivers was known for her razor sharp… Read More