China To Test Seat Sensors In Movie Theaters That Will Give Audiences An Excuse To Text During A Movie Michael Lee, August 22, 2014August 22, 2014 Okay, we’ve all heard stories about how people get mad at other members of the audience who text or call during a movie. It’s pretty inappropriate. They don’t like seeing a phone light casting a signal or listening to another person’s conversation. In fact the Alamo Drafthouse makes it a priority to let members of the audience know that cell phone use during a film is frowned upon by screening the infamous voicemail prior to every showing. Local theaters may use a toned down version of it simply by asking nicely, but at least theaters in the US are doing what they can to curb cell phone use during a movie.Apparently China plays by a very different set of rules though. In fact, what they are testing will probably make anyone mad. Theaters in China are know testing a technology that will allow them to text their reactions during a movie, which will then be posted on screen. Because that is already a good idea. Hit the jump for more.THR was the first to report on this. The report says that the Chinese youth already are texting and writing reactions on films they watch on their tablet, so this would be on a much larger scale.While it is still being tested across the country, including in larger market cities like Beijing and Shanghai, it has received a mixed reception. Some have said that these bullet comments are a distraction, while others have praised it. The Legend of Qin director Shen Leping said these bullet reactions would be helping to the filmmaking process. I guess the Chinese Entertainment Industry hasn’t received the message about test screenings.But this kind of test isn’t entirely strange. In fact we have a similar concept here in America. The second screen option where viewers can interact with the film using their smart phone or tablet using certain cues from the film. I’m not entirely sure if we will expand to the big screen like China has, but based on what the Alamo Drafthouse is doing and recent news, I don’t expect second screen use to be seen in a theater anytime soon. Apps News Business and Industry
The Countdown Is Over: The “Apollo 18” Trailer Is Here! February 18, 2011February 18, 2011Over the past couple of days, the Apollo 18 Twitter account has had a countdown, leading up to the trailer. The countdown is finally over, and the trailer is here for all to see. Continue on to see the trailer! Read More
‘Entourage’ Trailer And Viral Movie Poster: “The Ride Ain’t Over” December 23, 2014December 23, 2014To be honest, I am not the biggest fan of Entourage, but the show has a huge following, so much so they’ve been asking for a film to happen. And after years of waiting, fans are getting what they’ve asked for, the continuation of the Avi Gold and Vincent Chase… Read More
News Captain America Vs. Star Lord: Super Bowl Civil War January 19, 2015January 20, 2015Today Cap himself, Chris Evans tweeted at Chris Pratt a withdrawal of friendship as both their teams are going head to head at this year’s Super Bowl. In a fun exchange both supes engaged in friendly fire by geeking out over sports in the most marvelous way. Read More