Kevin Smith’s ‘Tusk’ Gets A Medical Marijuana Dispensary Tie-In Michael Lee, September 8, 2014January 15, 2023 Kevin Smith isn’t one to be afraid to kiss and tell about his use of weed. Most of the time the characters in his films are using it. And now in the wake of Washington and Colorado legalizing weed, plus 23 other states legalizing it for medicinal purposes, Smith has found a way to get a weed marketing tie-in into his latest film Tusk. We received a press release earlier today announcing the Tusk weed marketing tie-in. A24, the film’s distributor, is teaming up with Buds & Roses in Los Angeles. Here is the full press release:Partnering with A24 Films, The World’s Best Ever is celebrating the release of Kevin Smith’s new film TUSK in a multitude of ways. Keying in on the director’s admission that the film “was born in a blaze” the TWBE Ideas division has created packaging inspired by the film for two strains of medicinal marijuana. Named ‘Mr. Tusk’ and ‘White Walrus’, these brands of pot have been grown by Kushman Veganics for Buds & Roses, one of Los Angeles’s oldest and most respected medical-marijuana dispensaries. Accompanying this in-store promotion, limited edition herb grinders bearing the Tusk logo will be given away to patients of the dispensary and fans of the film, so that they have a daily reminder of the soul crushing spirit of the film’s main antagonist, Howard Howe. And what would all of this be without a user-generated contest? Until the release of the Tusk on September 19th, we’ll be asking fans to submit to instagram their best pictures of #WalrusBreath, optimally described as “the act of creating tusks by blowing smoke or vapor out of one’s nostrils.”Starring Justin Long, Haley Joel Osment, Michael Parks, and Genesis Rodriguez, A24 will release TUSK in theaters nationwide September 19, 2014. Viral Marketing Viral News A24Justin LongKevin SmithMichael ParksTusk
Viral Video: Seinfeld Trailer for George Drama May 2, 2010As I’m sure I’ve mentioned before, I love it when people re-cut movies to make trailers portraying them as something very different (i.e. Sleepless in Seattle as a stalker thriller). Canadian Youtuber “lorocker” has done just that with the classic TV show Seinfeld, creating a trailer that turns it into… Read More
ARGs & Campaigns Let Me In Wraps Up Viral Campaign With Behind the Scenes Footage and a Blast From The Past September 11, 2010September 11, 2010We have one more viral reveal for Overture’s Let Me In, and fortunately it’s not as difficult to get to. If you type in one of the posters’ taglines, “Innocence Dies, Abby Doesn’t”, as a URL, you get a behind-the-scenes clip hosted on the site’s Facebook app. MovieViral has also… Read More
Prometheus: Weyland Industries Adds Investor Information Page March 22, 2012March 22, 2012After we got two new images for Ridley Scott’s Alien prequel Prometheus, the Weyland Industries website has been updated to include a page on Investor Information, and it is quite extensive. There is only a small section on Project Prometheus, which you can check out after the jump. Read More