Kevin Smith’s ‘Tusk’ Gets A Medical Marijuana Dispensary Tie-In Michael Lee, September 8, 2014January 15, 2023 Kevin Smith isn’t one to be afraid to kiss and tell about his use of weed. Most of the time the characters in his films are using it. And now in the wake of Washington and Colorado legalizing weed, plus 23 other states legalizing it for medicinal purposes, Smith has found a way to get a weed marketing tie-in into his latest film Tusk. We received a press release earlier today announcing the Tusk weed marketing tie-in. A24, the film’s distributor, is teaming up with Buds & Roses in Los Angeles. Here is the full press release:Partnering with A24 Films, The World’s Best Ever is celebrating the release of Kevin Smith’s new film TUSK in a multitude of ways. Keying in on the director’s admission that the film “was born in a blaze” the TWBE Ideas division has created packaging inspired by the film for two strains of medicinal marijuana. Named ‘Mr. Tusk’ and ‘White Walrus’, these brands of pot have been grown by Kushman Veganics for Buds & Roses, one of Los Angeles’s oldest and most respected medical-marijuana dispensaries. Accompanying this in-store promotion, limited edition herb grinders bearing the Tusk logo will be given away to patients of the dispensary and fans of the film, so that they have a daily reminder of the soul crushing spirit of the film’s main antagonist, Howard Howe. And what would all of this be without a user-generated contest? Until the release of the Tusk on September 19th, we’ll be asking fans to submit to instagram their best pictures of #WalrusBreath, optimally described as “the act of creating tusks by blowing smoke or vapor out of one’s nostrils.”Starring Justin Long, Haley Joel Osment, Michael Parks, and Genesis Rodriguez, A24 will release TUSK in theaters nationwide September 19, 2014. Viral Marketing Viral News A24Justin LongKevin SmithMichael ParksTusk
“Under The Skin” Offers Free Stream Of Mica Levi’s Score March 26, 2014Studio A24 today just released a full stream of Mica Levi‘s hypnotic movie score for Under The Skin. We’re mere days away from Jonathan Glazer‘s movie and getting all sorts of marketing content. Interactive web pages and interesting posts on Craigslist are helping to make Under The Skin‘s marketing one… Read More
Fan Made Work A Mash-Up of Edgar Wright’s Films December 10, 2010December 10, 2010Edgar Wright has to be one of the top director’s of this generation. With a sense and style he can call his own Wright has directed three incredible films: Shaun of the Dead, Hot Fuzz, and Scott Pilgrim Vs. The World. But if you don’t know one or any of… Read More
Build and Test Drive Your Own “The Dark Knight Rises” Tumbler! July 9, 2012July 9, 2012The Tumbler (and the Bat-Pod) have been Batman’s high-powered modes of transportation in Christopher Nolan’s last two Bat-flicks. Unfortunately, *SPOILER ALERT* the Tumbler was destroyed by the Joker in The Dark Knight. The Tumbler will return in The Dark Knight Rises, but may not be used much by Batman. Fans… Read More