Kevin Smith’s ‘Tusk’ Gets A Medical Marijuana Dispensary Tie-In Michael Lee, September 8, 2014January 15, 2023 Kevin Smith isn’t one to be afraid to kiss and tell about his use of weed. Most of the time the characters in his films are using it. And now in the wake of Washington and Colorado legalizing weed, plus 23 other states legalizing it for medicinal purposes, Smith has found a way to get a weed marketing tie-in into his latest film Tusk. We received a press release earlier today announcing the Tusk weed marketing tie-in. A24, the film’s distributor, is teaming up with Buds & Roses in Los Angeles. Here is the full press release:Partnering with A24 Films, The World’s Best Ever is celebrating the release of Kevin Smith’s new film TUSK in a multitude of ways. Keying in on the director’s admission that the film “was born in a blaze” the TWBE Ideas division has created packaging inspired by the film for two strains of medicinal marijuana. Named ‘Mr. Tusk’ and ‘White Walrus’, these brands of pot have been grown by Kushman Veganics for Buds & Roses, one of Los Angeles’s oldest and most respected medical-marijuana dispensaries. Accompanying this in-store promotion, limited edition herb grinders bearing the Tusk logo will be given away to patients of the dispensary and fans of the film, so that they have a daily reminder of the soul crushing spirit of the film’s main antagonist, Howard Howe. And what would all of this be without a user-generated contest? Until the release of the Tusk on September 19th, we’ll be asking fans to submit to instagram their best pictures of #WalrusBreath, optimally described as “the act of creating tusks by blowing smoke or vapor out of one’s nostrils.”Starring Justin Long, Haley Joel Osment, Michael Parks, and Genesis Rodriguez, A24 will release TUSK in theaters nationwide September 19, 2014. Viral Marketing Viral News A24Justin LongKevin SmithMichael ParksTusk
TRON: Legacy Comic-Con Footage Leaked July 23, 2010July 24, 2010I’m sure Disney is going to pull this within the hour, so I’m going to keep this short and sweat. The eight minutes of TRON: Legacy footage that was shown at Comic-Con has (finally) made its way onto YouTube. After the jump watch the shaky-handheld-but-watchable video after the break. Read More
New District 9 Trailer to debut before Bruno! July 3, 2009July 4, 2009That’s right, a new District 9 trailer is set to debut next week before the comedy ‘Bruno’ (this after the teaser without subtitles aired before ‘Year One’). This will be the second trailer (third if you count the first on with subtitles and the first one without subtitles as different… Read More
Tron Legacy: Viral Updates From Flynn Lives Forum April 11, 2010December 3, 2010While we haven’t had any big viral news for Tron Legacy since the Encom Press Conference, aka Operation Tron, there have been a few smaller updates to the viral sites that may lead to something bigger. Check out the details after the jump. Read More