Kevin Smith’s ‘Tusk’ Gets A Medical Marijuana Dispensary Tie-In Michael Lee, September 8, 2014January 15, 2023 Kevin Smith isn’t one to be afraid to kiss and tell about his use of weed. Most of the time the characters in his films are using it. And now in the wake of Washington and Colorado legalizing weed, plus 23 other states legalizing it for medicinal purposes, Smith has found a way to get a weed marketing tie-in into his latest film Tusk. We received a press release earlier today announcing the Tusk weed marketing tie-in. A24, the film’s distributor, is teaming up with Buds & Roses in Los Angeles. Here is the full press release:Partnering with A24 Films, The World’s Best Ever is celebrating the release of Kevin Smith’s new film TUSK in a multitude of ways. Keying in on the director’s admission that the film “was born in a blaze” the TWBE Ideas division has created packaging inspired by the film for two strains of medicinal marijuana. Named ‘Mr. Tusk’ and ‘White Walrus’, these brands of pot have been grown by Kushman Veganics for Buds & Roses, one of Los Angeles’s oldest and most respected medical-marijuana dispensaries. Accompanying this in-store promotion, limited edition herb grinders bearing the Tusk logo will be given away to patients of the dispensary and fans of the film, so that they have a daily reminder of the soul crushing spirit of the film’s main antagonist, Howard Howe. And what would all of this be without a user-generated contest? Until the release of the Tusk on September 19th, we’ll be asking fans to submit to instagram their best pictures of #WalrusBreath, optimally described as “the act of creating tusks by blowing smoke or vapor out of one’s nostrils.”Starring Justin Long, Haley Joel Osment, Michael Parks, and Genesis Rodriguez, A24 will release TUSK in theaters nationwide September 19, 2014. Viral Marketing Viral News A24Justin LongKevin SmithMichael ParksTusk
Concept Art Revealed for Disneyland’s TRON Show, To Be Titled “ElecTRONica” September 1, 2010Early last month, we told you about how Disney was looking cross-promote the upcoming Tron Legacy with their Disneyland California Adventure park via a nighttime show of some sort. Now we have a few more details on the show, to be titled “ElecTRONica” (clever, no?), as well as pretty crazy… Read More
Watch the “Jackass” Spoof of “Black Swan” January 19, 2011Sure, the Critics Choice Awards were last week, but after seeing the stars of Jackass 3D take on Inception for the award show, you know you wanted to see their other spoofs of Best Picture nominees. Well, now the video parody of Black Swan is available online, courtesy of /Film,… Read More
Transformers 2 DVD: The Optimus Prime Experience October 20, 2009October 13, 2012Augmented reality has become all the rage for summer movies this year, and now Transformers: Revenge of the Fallen has joined the fray for its home release. Star Trek and District 9 both included so-called “augmented reality” activities as part of their marketing campaign for the films’ theatrical release. Augmented… Read More