Japanese ‘Guardians Of The Galaxy’ Trailer Embraces Film’s Crazy Fun Michael Lee, September 9, 2014 James Gunn‘s Guardians of the Galaxy is one of the highest grossing films of the year. Though the film has grossed $586 million worldwide, Guardians has yet to open in other international markets like Japan. To help promote the film, Japan has been releasing trailers and TV spots, just like any market would. But Japan doesn’t market the film the same way we do, in fact they have their own brand of quirkiness.So they have released a trailer that focuses on raccoons and trees as seen on nature channels before switching over to Rocket spraying bullets and a walking tree who can only say “I am Groot.” There’s also the fact that the Japanese voiceover is energetic and enthusiastic. Hit the jump to check it out.You must have seen Guardians of the Galaxy, but if you haven’t, you might as well check out what all the hype is all about. Guardians of the Galaxy opens in Japan on September 13. Viral News Viral Videos Guardians of the GalaxyJames GunnMarvel Studios
IRL: Nike’s Back To The Future Auto-Lacing Shoe August 26, 2010September 7, 2011In Real Life (IRL) is a new feature in which we highlight real world things that are directly inspired by (or strikingly resemble things from) the movies. You may remember when we told you about the DIY auto-lacing shoes that were inspired by Back To The Future II (aka “power… Read More
“Godzilla” Viral Campaign Demands The Truth April 1, 2014March 31, 2014The Godzilla viral marketing campaign has seen some major updates in the last few days. First we got to know some of the main characters from the film through the film’s MutoResearch viral site. Now the team at Legendary along with Warner Bros are working together on the social media… Read More
Viral Marketing Is (Partly) Saving Hollywood December 26, 2012January 3, 2013This past week, Mashable posted an infographic from Allmand Law that shows how the film industry in America is able to avoid bankruptcy despite ticket sales declining. Check out the infographic after the break, along with my commentary on the components that deal with our niche. Read More