Disney & XPRIZE Assembling Young Heroes To Form Real-Life ‘Big Hero 6’ Michael Lee, September 17, 2014 Disney loves to partner up with nonprofit groups for exciting contests while tying it to marketing their tentpole films. Sure it may sound like a marketing plug, it also helps the younger audience to be inspired to do good in the field of academics, citizenship, etc. So for the upcoming Big Hero 6, Disney has partnered up with XPRIZE, a leading organization solving the world’s Grand Challenges by creating and managing large-scale, high-profile, incentivized prize in five areas: Learning; Exploration; Energy & Environment; Global Development; and Life Sciences.The two have launched a video contest between the ages of 8 and 17 to harness their creativity and come up with innovative ideas to tackle the world’s biggest challenges using science, technology, engineering, art and/or mathematics. Hit the jump to learn more.To enter your video for submission, head over to http://xprizechallenge.org/bighero6.The video submissions may involve a short story, sculpture, drawing, model, robot or whatever method best communicates the idea in the most creative way. They will be scored on how well they explain the problem, show their solution, and explain what they learned and the impact their idea would have on themselves and the world. The more creative and engaging their presentation is, the better their chance of winning.Video Submissions will be judged on innovation, creativity and presentation. Twenty (20) finalists will be selected based on the highest scores resulting from preliminary scoring by XPRIZE judges. In mid October, a panel of luminary S.T.E.A.M. expert judges will evaluate the twenty finalists’ submissions and six (6) winners will be selected through a combination of the expert judges’ scores and public voting results.The contest starts today, September 17, 2014, and ends on October 12, 2014. Public Voting will start October 15, 2014 and end October 19, 2014.Big Hero 6 opens in theaters on November 7, 2014. Contests Viral Marketing Viral News Big Hero 6DisneyXPRIZE
Isaiah Mustafa (The Old Spice Guy) is Luke Cage In Mysterious Trailer May 29, 2011The Daily Blam has found a promotional trailer for a superhero project, but the source is unknown. The video features Isaiah Mustafa, the actor best known as ‘The Old Spice Guy’ for his recent role in popular commercials and the well-received viral campaign for the Old Spice brand, as Marvel… Read More
Possible New “Paranormal Activity 2” Viral Sites (and Video) October 1, 2010October 1, 2010You know a film has people talking when it’s plastered all over the web, and now TV spots, oh yeah, and not to mention the box office success of the firs film. Plus the fact that we have a handful of articles in just a couple of weeks means the… Read More
Official Website for “Space Jam” Still Exists In Original Condition December 29, 2010December 29, 2010Come along with me on a journey to an archaeological site that’s been unchanged for ages. I’m not talking about a real location in the middle of the Sahara desert, I’m referring to Warner Bros’ official website for Space Jam, created back in 1996. 14 years later, the site has… Read More