Disney & XPRIZE Assembling Young Heroes To Form Real-Life ‘Big Hero 6’ Michael Lee, September 17, 2014 Disney loves to partner up with nonprofit groups for exciting contests while tying it to marketing their tentpole films. Sure it may sound like a marketing plug, it also helps the younger audience to be inspired to do good in the field of academics, citizenship, etc. So for the upcoming Big Hero 6, Disney has partnered up with XPRIZE, a leading organization solving the world’s Grand Challenges by creating and managing large-scale, high-profile, incentivized prize in five areas: Learning; Exploration; Energy & Environment; Global Development; and Life Sciences.The two have launched a video contest between the ages of 8 and 17 to harness their creativity and come up with innovative ideas to tackle the world’s biggest challenges using science, technology, engineering, art and/or mathematics. Hit the jump to learn more.To enter your video for submission, head over to http://xprizechallenge.org/bighero6.The video submissions may involve a short story, sculpture, drawing, model, robot or whatever method best communicates the idea in the most creative way. They will be scored on how well they explain the problem, show their solution, and explain what they learned and the impact their idea would have on themselves and the world. The more creative and engaging their presentation is, the better their chance of winning.Video Submissions will be judged on innovation, creativity and presentation. Twenty (20) finalists will be selected based on the highest scores resulting from preliminary scoring by XPRIZE judges. In mid October, a panel of luminary S.T.E.A.M. expert judges will evaluate the twenty finalists’ submissions and six (6) winners will be selected through a combination of the expert judges’ scores and public voting results.The contest starts today, September 17, 2014, and ends on October 12, 2014. Public Voting will start October 15, 2014 and end October 19, 2014.Big Hero 6 opens in theaters on November 7, 2014. Contests Viral Marketing Viral News Big Hero 6DisneyXPRIZE
Mortal Kombat Web Series Debuts First Episode April 12, 2011After Kevin Tancharoen’s self-made Mortal Kombat short film spread like wildfire on the Internet, Warner Brothers and Machinima teamed up with Tancharoen to produce a ten episode web series based on the film. Now the highly anticipated first episode is finally online as of midnight, and it’s already gotten over… Read More
Prison Inmates Dance To MJ’s This Is It January 26, 2010Yahoo‘s blog Hip-Hop Media Training has a new article by Billy Johnson, Jr. about one of Michael Jackson’s former choreographers (Travis Payne) teaching 1,500 Filipino high security prison inmates (in 2 hours mind you!) a routine of “They Don’t Really Care About Us” from Jackson’s planned This Is It tour (and eventual… Read More
“Pacific Rim” Facebook Page Posts Realistic Photos Of Monster Clean-Up March 19, 2013Guillermo Del Toro’s epic giant robots versus giant monsters movie Pacific Rim may still be a few months away from its July 11th theatrical release, but you can dive into the world of the Kaiju thanks to the film’s Facebook page. Warner Bros. has been posting images every weekday since… Read More