Disney & XPRIZE Assembling Young Heroes To Form Real-Life ‘Big Hero 6’ Michael Lee, September 17, 2014 Disney loves to partner up with nonprofit groups for exciting contests while tying it to marketing their tentpole films. Sure it may sound like a marketing plug, it also helps the younger audience to be inspired to do good in the field of academics, citizenship, etc. So for the upcoming Big Hero 6, Disney has partnered up with XPRIZE, a leading organization solving the world’s Grand Challenges by creating and managing large-scale, high-profile, incentivized prize in five areas: Learning; Exploration; Energy & Environment; Global Development; and Life Sciences.The two have launched a video contest between the ages of 8 and 17 to harness their creativity and come up with innovative ideas to tackle the world’s biggest challenges using science, technology, engineering, art and/or mathematics. Hit the jump to learn more.To enter your video for submission, head over to http://xprizechallenge.org/bighero6.The video submissions may involve a short story, sculpture, drawing, model, robot or whatever method best communicates the idea in the most creative way. They will be scored on how well they explain the problem, show their solution, and explain what they learned and the impact their idea would have on themselves and the world. The more creative and engaging their presentation is, the better their chance of winning.Video Submissions will be judged on innovation, creativity and presentation. Twenty (20) finalists will be selected based on the highest scores resulting from preliminary scoring by XPRIZE judges. In mid October, a panel of luminary S.T.E.A.M. expert judges will evaluate the twenty finalists’ submissions and six (6) winners will be selected through a combination of the expert judges’ scores and public voting results.The contest starts today, September 17, 2014, and ends on October 12, 2014. Public Voting will start October 15, 2014 and end October 19, 2014.Big Hero 6 opens in theaters on November 7, 2014. Contests Viral Marketing Viral News Big Hero 6DisneyXPRIZE
Countdown Leads to First Full “Man of Steel” Trailer! December 11, 2012April 14, 2013Yesterday, a viral website for Man of Steel came out of nowhere to reveal a countdown. That countdown has ended to reveal the first full length trailer for the film! Check it out after the break. Read More
TRON Legacy AR Lightcycles Are Fun January 20, 2011Augmented Planet has a story on a cool Augmented Reality creation from graphic design company Expresso Design featuring the lightcycles of TRON: Legacy. Test it out for yourself here. Even though it’s in Italian, it’s pretty simple to navigate. Watch a demo video after the break. Read More
Two New Documents Appear On “Apollo 18” Site March 1, 2011March 1, 2011When we last left off with the Apollo 18 secret webpage , we saw the T-Minus checklist for the also-secret Apollo 18 launch. Now we have two new documents, one relating to a Russian moon mission, and one about installing something. Get all the details after the break. Read More