Disney & XPRIZE Assembling Young Heroes To Form Real-Life ‘Big Hero 6’ Michael Lee, September 17, 2014 Disney loves to partner up with nonprofit groups for exciting contests while tying it to marketing their tentpole films. Sure it may sound like a marketing plug, it also helps the younger audience to be inspired to do good in the field of academics, citizenship, etc. So for the upcoming Big Hero 6, Disney has partnered up with XPRIZE, a leading organization solving the world’s Grand Challenges by creating and managing large-scale, high-profile, incentivized prize in five areas: Learning; Exploration; Energy & Environment; Global Development; and Life Sciences.The two have launched a video contest between the ages of 8 and 17 to harness their creativity and come up with innovative ideas to tackle the world’s biggest challenges using science, technology, engineering, art and/or mathematics. Hit the jump to learn more.To enter your video for submission, head over to http://xprizechallenge.org/bighero6.The video submissions may involve a short story, sculpture, drawing, model, robot or whatever method best communicates the idea in the most creative way. They will be scored on how well they explain the problem, show their solution, and explain what they learned and the impact their idea would have on themselves and the world. The more creative and engaging their presentation is, the better their chance of winning.Video Submissions will be judged on innovation, creativity and presentation. Twenty (20) finalists will be selected based on the highest scores resulting from preliminary scoring by XPRIZE judges. In mid October, a panel of luminary S.T.E.A.M. expert judges will evaluate the twenty finalists’ submissions and six (6) winners will be selected through a combination of the expert judges’ scores and public voting results.The contest starts today, September 17, 2014, and ends on October 12, 2014. Public Voting will start October 15, 2014 and end October 19, 2014.Big Hero 6 opens in theaters on November 7, 2014. Contests Viral Marketing Viral News Big Hero 6DisneyXPRIZE
New ‘Office’ Webisodes to Premiere October 21st October 4, 2010Many fans of The Office will argue that one of the highlights of last season had nothing to do with the show’s televised episodes, but rather The Office webisode titled “Subtle Sexuality.” The hilarious music video and subsequent viral campaign promoting it featured some of the show’s minor characters that… Read More
2012: Could the Viral Be Over Already? November 11, 2009November 11, 2009OK, so maybe “already” is a harsh word, but it seems like at least the conspiracy part of the viral is wrapping up today. As we reported earlier, Professor Meyers (the Theorist from Corruption Theory) is dead, and now Soren Ulfert is done. According to his latest (and last?) blog… Read More
Events Universal’s Horror Nights Adds Mazes Based On Shows ‘From Dusk Till Dawn’ And ‘Face Off’ July 19, 2014In a couple months Universal Studios Hollywood will be unleashing their terror for the Halloween season at their annual Horror Nights fright fests. This week two additional mazes have been announced: El Rey’s Network “From Dusk Till Dawn” and Syfy’s “Face Off: In The Flesh”. Both mazes add on to… Read More